Digital marketing is constantly changing: New channels give way to more distributed messaging, requiring an ever-evolving set of skills from candidates. This makes digital marketing recruitment particularly challenging, especially in the unique tech and creative landscape that is the mid-Atlantic region.
What Does the Digital Marketing Recruitment Landscape Look Like Nationwide?
Digital marketing recruitment has gone through an unprecedented growth spurt. According to the U.S. Bureau of Labor Statistics, employment in this sector is on track to rise 7 percent nationally from now until 2024 and job security is strong as companies put significant resources into marketing and branding initiatives.
Yet this rapid expansion – spurred by the unrelenting pace of technological innovation – has created a change for marketing recruiters nationwide. More jobs are being created by newly founded and existing companies than there are qualified candidates to fill them. Even candidates that may in previous years been considered the cream of the crop are finding the skills they learned in school are becoming outmoded.
“Many believe this rapid rate of change has caused a marketing skills gap, making it difficult to find candidates with the technical, creative and business proficiencies needed to succeed in digital marketing,” Kelsey Libert told Marketing Dive.
What Makes the Mid-Atlantic Unique?
This challenge is particularly acute in the D.C., Maryland and Virginia job market. What makes D.C., Maryland and Virginia unique when it comes to digital marketing recruitment is that the tech hub here is, in many ways, more stable and resilient than West Coast equivalents – which in turn makes it a more demanding and competitive market.
With many startups partially backed by government funds and investment programs, coupled with the interplay of the private sector and federal government in the area, local lawmakers have targeted D.C. and environs as a hub of subsidized, stable tech pioneering.
What Are Digital Marketing Recruiters Looking For?
With all this in mind, those who handle digital marketing recruitment in the D.C., Maryland and Virginia area have their work cut out for them when it comes to identifying qualified candidates. Below are a few of the most desired digital marketing job skills recruiters in the mid-Atlantic seek:
- Audience Acquisition.
- Social Media Management.
- Data Analytics
- Current Events
Profiles Digital Marketing Recruitment
Finding candidates adept in these respective areas is a full-time job in and of itself. Only the most innovative, cutting edge digital marketing recruitment has the resources and expertise to identify the qualified candidates that will help a business leverage growth and change – and Profiles is one of the top rated marketing and creative staffing agencies in the mid-Atlantic area. We know how to match local organizations with the talent they need. Contact Profiles to get started in your creative candidate search.