The role of a web business analyst

One of the most critical components of an online team is a web business analyst. Without this crucial role, multiple departments in a corporate infrastructure would be unable to effectively complete their tasks. A web business analyst identifies the needs within an organization that correspond to the sphere of the online world. He or she is also charged with determining an appropriate course of action or solution depending on needs of the company.

"Web Business Analysts are essential to linking the business objectives and the technical capabilities," Henry Addo, Account Manager at Profiles Placement Services, said. "Obviously business units want to achieve their goals, but they may not understand that the technical teams will be limited in what they can do, in terms of resources, knowledge, and the time available. The web business analyst is the link that gives better understanding to both sides. It's a unique position, because you have to speak two languages."

As a result, a web business analyst will work to define business and technical integration requirements and provide the strategic recommendations about necessary updates. In larger companies, this professional will also gather and write requirements for a company's website. In smaller companies, the web business analyst may also have to gather analytics, manage budgets, and act as project manager. Often, a web business analyst will have experience working with content management systems, and have a general understanding about the best practices involved with user-experience (UX) design, search engine marketing and optimization.

A history of experience with web development and the ability to work with open source content management systems are also important and will be looked for by an IT employment agency. For the purpose of team management, often a web business analyst will be required to translate conceptual technical ideas into more layman terms for managers or other colleagues.
Many times, the demand for web business analysts is seasonal. There is a greater need for these professionals near the end of the year, as projects are wrapping up.

"Many times we will see a need for web business analysts to help at the end of a project," Addo said. "A company normally doesn't think a web business analyst is necessary until things are behind schedule and a company needs someone to get everyone in line."

Communication plays a significant role in the ability of this individual to thrive in a team setting. He or she will need to craft documents with technical specifications and describe the processes and techniques that could best be applied to a company's website or technology requirements. Knowledge and experience with the lifecycle of a technology upgrade integration process, including planning, analysis, design, development and testing, is considered highly important.  A degree in Computer Science is a strong background. For salary requirements, a junior web business analyst earns about $60k, mid-level earns $70-85k, and a senior-level professional can earn anywhere from $85-100k annually.

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