Planning search engine optimization strategies, writing and editing compelling content and analyzing metrics based around this content’s performance – just another day in the life of a content strategist.
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Planning content calendars, creating cohesive copy and editing web content across the organization – just another day in the life of a web content manager.
Crafting high-quality content, managing website and blog copy and integrating search engine optimization into new and existing work – just another day in the life of a copywriter.
Preparing instruction manuals, creating how-to guides and communicating complex, technical information in a simplified way – just another day in the life of a technical writer.
With content marketing comes competition. Use this as your guide to stand out among the competition when starting a business blog.
Read about some of the most creative marketing campaigns, including ones from an animal shelter, a popular liquor brand, and more.
Content writer, SEO writer, or copywriter jobs each come with their own set of responsibilities. Here is a breakdown of those duties.
Design your content calendar with these tips in mind.
Content managers need mobile-friendly tools that allow them to source, research and share on the go. Here are some of the best apps that help with every step of the process.
As a copywriter, you know how important a headline is to a story. Here’s how to create a title that pulls them in and keeps them from leaving your page.
Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?
It’s not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We’ve figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.