Planning search engine optimization strategies, writing and editing compelling content and analyzing metrics based around this content’s performance – just another day in the life of a content strategist.
- Content Strategy & Copywriting
- Hiring Innovative Talent
- Job Seeker Advice & Tips
- Online Marketing & Communication
A Day in the Life of a Web Content Manager
Planning content calendars, creating cohesive copy and editing web content across the organization – just another day in the life of a web content manager.
A Day in the Life of a Copywriter
Crafting high-quality content, managing website and blog copy and integrating search engine optimization into new and existing work – just another day in the life of a copywriter.
A Day in the Life of a Technical Writer
Preparing instruction manuals, creating how-to guides and communicating complex, technical information in a simplified way – just another day in the life of a technical writer.
A Day in the Life of a Web Content Manager
What does a web content manager do? Fill website pages with impactful words and engaging imagery.
A Day in the Life of a Medical Writer
What is a medical writer? A specialized copywriter who can write about anything related to science and health care in accurate, engaging ways.
Starting a Business Blog, Step One in Your Content Marketing Strategy
With content marketing comes competition. Use this as your guide to stand out among the competition when starting a business blog.
Creative Marketing and Advertising Campaigns to Use for Inspiration
Read about some of the most creative marketing campaigns, including ones from an animal shelter, a popular liquor brand, and more.
Content Writing vs. SEO Writing vs. Copywriting Jobs: What’s the Difference?
Content writer, SEO writer, or copywriter jobs each come with their own set of responsibilities. Here is a breakdown of those duties.
Your Content Marketing Questions, Answered
You have content marketing questions, and we have answers. Here’s how to measure ROI, decide on the frequency of production, and more.
SEO Blogs Every Copywriter Should Follow
The world of SEO is constantly evolving, and you need to make sure you’re on top of the most recent changes.
What To Look For When Hiring for Copywriter Jobs
Aside from proper grammar and stellar proofreading skills, there are many other qualities to look for in your next copywriter.
3 Characteristics of an Effective Content Calendar
Design your content calendar with these tips in mind.
3 Brands that Have Nailed the Art of Copywriting
Good copywriting is essential to brand marketing, as it allows you to effectively communicate with your audience and reinforce your brand.
Smartphone Apps that Every Content Manager Needs to Download
Content managers need mobile-friendly tools that allow them to source, research and share on the go. Here are some of the best apps that help with every step of the process.
4 Ways to Create a Headline Too Good for Readers to Ignore
As a copywriter, you know how important a headline is to a story. Here’s how to create a title that pulls them in and keeps them from leaving your page.
How to create a content calendar
Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?
What is a content strategy?
Just a few years ago, it was unheard of for a company to have an in-house content strategist or even a content strategy. However now, this positions has become a crucial component of an organization’s digital marketing strategy.
The mobile news trend: Growing faster than expected
It’s not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We’ve figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.