Every business has its pain points, whether it’s within a brick and mortar location or converting customers online. If you find that your company is struggling, especially from a digital standpoint, perhaps your user experience needs some fine-tuning – and should that be the case, consider hiring a UX designer to reap the following benefits:
1. Improved Customer Experience
As their title suggests, user experience designers perform the crucial role of creating platforms that are accessible and enticing to customers. Their major contribution involves improving the customer experience, causing an increase in engagement and a decrease in bounce rates, or the percentage of web users who leave the site after only viewing one page.
Businesses that have prioritized the layout of their websites have experienced increased customer engagement rates from their previous, less accessible interface. Trusted marketing agency IMPACT found that 67 percent of customers are more likely to purchase from user-friendly websites than they are from convoluted sites. Even more paramount, mobile users are five times more likely to leave a website if it is not optimized for mobile.
2. Organized Web Design
Web development isn’t a simple process. The developers on your team have their hands full with plenty of tasks already; piling UX design onto their plates is simply unmanageable. Hiring a UX designer onto your team will allow programmers to do what they do best while delegating creative tasks to an expert designer.
A specialized professional can innovate your website’s overall organization to create a cohesive, on-brand interface. UX designers can drastically change the appearance of your website, transforming it from mediocre to exceptional. When a web user is jumping back and forth between your site and your competitors’ platforms, it’s essential that you incorporate an attractive, organized design, so you can stand out from the others.
3. Increased Bottom Line
Since bringing on a UX designer will likely reduce your site’s overall bounce rate, you may notice an improvement in customer conversion. When a website interface is easy to navigate and aesthetically pleasing, online visitors are more likely to engage with the service. In addition, UX designers can incorporate a cohesive call to action (CTA) on the platform to convert and engross users. This could turn into leads, one-time sales or loyal customers.
There is no dispute of the business impact that hiring a UX designer can make on an organization. However, some business leaders are not sure if the return on investment (ROI) is worth the initial investment. IBM’s report on User-Centered Design reported that every dollar spent on user experience provides an ROI between $10 and $100. It is evident that money used toward improving customer usability and experiences has a quantifiable impact on businesses.
Consider Hiring a Profiles UX Design Contractor
36% of marketing leaders say UX design is the most required skill they’re hiring for in 2020. If your business is searching for the right UX designer to improve your customer experience and impact your financial bottom line, Profiles can help. We know what it takes to match the best UX designer candidates with businesses of all sizes – click ‘request talent’ to get in touch and tell us about your needs.
If you’re interested in pursuing a career in UX design, get in touch with our recruiters or search our available positions.