Planning search engine optimization strategies, writing and editing compelling content and analyzing metrics based around this content’s performance – just another day in the life of a content strategist.
What Does a Content Strategist Do?
A content strategist wears many different hats, planning SEO best practices, writing and editing content and analyzing data based on its performance.
Content strategists do plenty of research before and during the writing process. One of the key insights they need to utilize before creating a piece of content is SEO. They typically use a variety of technologies to find the best direct and long-tail keywords that can drive traffic to the page.
Writing and Editing
Once they have compiled a comprehensive list of keywords, content strategists will write compelling, on-brand works of editorial that reside on the company’s website, social media platforms and marketing collateral.
After posting content, these professionals will regularly check in on their work’s Google search performance, including the content’s bounce rates and conversion rates. With this insight, content strategists will locate their pain points and determine the best solutions to meet their desired metrics moving forward.
What Skills Should a Content Strategist Have?
Content strategists must be proficient at writing and editing in the AP Style. In addition, they should be efficient writers and editors with the ability to create content with a brand voice in mind. In the creation and analysis of content, these professionals should be well versed in the following areas:
- SEO technology, including Moz and SEMrush
- Content management systems (CMS)
- Social media management tools, such as Hootsuite and Buffer
In addition to being effective storytellers, editors and SEO experts, content strategists should have the following skills:
Analytical: Although a large chunk of their day-to-day work is creative, content strategists should be adept at monitoring the performance of their content and using this data to improve the organization’s online presence.
Attention to detail: Content strategists understand the importance of every word on the organization’s search performance. In addition, being a meticulous editor requires these marketing experts to review editorial content with precision.
Passion: These professionals should be interested in all aspects of content, from the creation of articles to the execution of SEO strategies.
Interview Questions to Ask Content Strategist Candidates
- What is your writing process?
- What is an example of an instance when you’ve had to reexamine an SEO strategy?
- Would you consider your style to be more creative or more analytical?
- How do you respond to criticism?
Profiles Content Strategist Recruitment
Whether you’re searching for an eligible content strategist to join your organization or hoping to become one someday, the content recruiters at Profiles know what it takes to connect today’s top businesses with highly qualified content strategist candidates.