A Day in the Life of a Web Content Manager

Planning content calendars, creating cohesive copy and editing web content across the organization – just another day in the life of a web content manager.

What Does a Web Content Manager Do?

A web content manager is in charge of planning content calendars, writing and editing all copy that appears on the company’s website.

Planning

These professionals may work independently or among a group of creatives in marketing and social media to develop a cohesive content plan. They might help brainstorm headlines and themes and develop a content calendar that produces internal deadlines for when pieces of copy should be posted. Oftentimes, web content managers will use specialized content strategies and technologies when attracting and retaining online readers.

Writing and creating

Once they’ve set their plans in place, web content managers write the content that appears on the company’s website. They need to ensure that all copy is consistent with the company voice, copyright standards and corporate morals. Web content managers will also utilize search engine optimization to drive users to the site.

In addition to writing, web content managers will also upload images and videos onto the company site.

Editing

Web content managers edit all copy that gets posted online by a company. They might oversee members of the creative team’s edits or even look over any copy that is generated by colleagues from other departments.

Of course, this isn’t a one-time job. Web content managers must constantly update and refresh the information on the site to keep it relevant and accurate.

What Skills Should a Web Content Manager Have?

Essentials

Web content managers must have a strong understanding of writing and grammar conventions. They should be well-versed in other forms of content, including video and image creation. To create compelling content that will attract and engage web users, these professionals must have knowledge in the following areas:

  • SEO technology, such as Moz or SEMrush
  • Content management systems (CMS)
  • HTML, CSS and JavaScript
  • Video editing software
  • Design software, such as Photoshop and Sketch

Soft skills

In addition to being strong managers and creators, web content managers should have the following skills:

Deadline driven: Web content managers should be able to meet soft and hard deadlines, adhering to the content calendar they’ve created for themselves as well as any deadlines assigned by other members of the organization.

Attention to detail: Experts of web content creation and management understand that every single word makes a difference in a company’s search engine ranking. Web content managers should be in tune with these details and should be able to make any necessary adjustments to improve the site’s performance.

Interview Questions to Ask Web Content Manager Candidates

  • What is your management style?
  • How would you capture our company’s voice and style?
  • What’s your writing process?
  • What would you change about our company’s website as it is today?
  • How experienced are you in creating visual content such as video and graphics?

Profiles Web Content Manager Recruitment

Whether you’re on the hunt for a skilled web content manager or hoping to become one someday, the content staffing specialists at Profiles know what it takes to connect today’s best businesses with highly qualified web content manager candidates.

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