As we approach the end of summer and enter back into the rigor of work and school life, I was struck by the recent coverage on Minneapolis-based advertising agency, Barrie, D’Rozario, Murphy, who gifted their employees 500 paid hours this summer to pursue their personal passions. Working in the field of recruitment, I serve clients…
Once you understand the power of useful, engaging content there’s a lot of work to do to best utilize this resource. You have to commit yourself to the creation and optimization of content, which requires the development of a calendar. How far in advance do you write your content?
It’s not uncommon for an employer to balk at the idea of using a creative employment agency to fill a position. After all, your internal department of managers and human resource professionals know your brand and the corporate culture you’re trying to maintain.
Anyone listening to the news realizes that digital jobs are on the rise due to the increased amount of time consumers are spending online globally. However, do you know the employment figure for some of the top jobs in the industry? In the Front End, we have Content, which embodies a team of Technical Writers,…
When a marketer is looking to engage with his or her audience beyond Twitter and Facebook in the social sphere Pinterest is typically the social media called upon. This networking tool draws on a largely female audience at 87 percent and since February 2013, it has gained about 25 million users, Business Insider reported.
Content marketing may not be a new strategy in the least, according to some experts. Recently, The Guardian reported that the world of content marketing may simply be the repackaging of an old idea for the purpose of expanding brand awareness.
In the competitive world of marketing there is no resting on your laurels. New trends impact how customers relate to new brands in the social sphere, which means that a marketer must be aware of how a message can be perceived within a certain medium and what campaign is best for what tool.
For many businesses, the loss of an employee can put a dent in production.
We’ve all heard some rendition of the quote that “there’s no such thing as bad news.” As marketers with a modern resume, we know that phrase is not entirely true. Bad news, or more specifically, a bad social media review, can cause a dark cloud to appear over a brand’s image.
The debate is on for many marketing professionals with modern resumes – how often do you need to check metrics, and what are the premier markers to look for? Data is a welcome component of the online marketing business.