At the PAMA Scene: Changes and Challenges Facing Today’s Chief Marketing Officer

Profiles had the honor of sponsoring the Philadelphia American Marketing Association (PAMA) event presenting the “Changes and Challenges Facing Today’s Chief Marketing Officer” on May 17. It was an interactive CMO panel discussion with Blair Christie from Cisco and Christa Carone from Xerox. It was moderated by Elliot Schreiber, PHD, Clinical Professor of Marketing and…

Aligning Costs With Professional Contractors: 1099 vs. W2

A white paper explaining the true difference between 1099 and W2 contractors Is your business really aligning costs with contractors? As corporations do more with less, 1099 contractors are often the path of least resistance for many businesses. While convenient, misaligning 1099 contractors can lead to extra costs, inefficiencies and liabilities. Utilizing contract professionals is…

Does Social Media Belong in the C-Suite?

As the Business Development Manager for an Online Marketing, Creative and IT Staffing Company, I have seen the evolution and growth of these creative departments first-hand in my career. Because it’s my professional responsibility to keep an eye on the trends of this industry, I’ve been recently conversing with peers on the topic of Social…

The Future of Recruitment

As a Digital Marketer working within the realm of Staffing and Recruiting, I predict the future of Recruitment will be nested comfortably in the hands of the web and enhanced technology. Other industries are already steps ahead of the recruiting industry in regards to how they communicate, engage and service their customers online. It won’t…