As online marketing continues to progress throughout the industry, quickly trumping consumer demand for print-based products, online presence and brand buildup remain two of the most important aspects for current marketers. However, aligning such aspects with the correct channels to better approach customers where they want to see ads is just as important. Threading the…
The content marketing business continues to evolve almost daily, with marketers and advertisers innovating and experimenting with the process nonstop.
By now we all know about the power of #hashtags. Twitter, Instagram and now even Facebook use the powerful little tool to track trends and organize content.
We all want to be the best, right? Well how do we get there? Here are five helpful tips that will help you to grow and be successful within your company. Be on Time: Do not expect to make a positive impression on your boss if you are showing up late or leaving early every…
Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.
Marketing professionals who are charged with the responsibility of creating and sharing content must have a range of tools at their disposal
The proliferation of smartphone technology is not only changing how often we are connected to the internet and the world at large, but also how we are viewing media.
Are Facebook ads worth the cost? Some advertisers think so. While there is still plenty of debate about whether paying for ad space on Facebook is worth the cost, the social media network isn’t hesitating to push the boundaries as a leader in social marketing blending with traditional tactics.
Inbound marketing strategies are constantly under development for many brands, which is why it’s important for creative professional to remain aware of the latest trends in consumer behavior.
Marketers who are looking to make a greater connection to customers may want to consider diversifying the types of content they provide current and potential brand followers. Two of the current growing trends in marketing content is video and podcasts.