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Senior Digital Marketing Specialist - 20524

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A leading healthcare provider headquartered in downtown Baltimore, MD is looking for a Senior Digital Marketing Specialist to join their growing Digital Marketing team. 

The Senior Digital Marketing Specialist will oversee departmental and enterprise level search marketing activities, inclusive of SEO, SEM and the optimization of business listings (including hospital locations, faculty and departments). This position performs research on new techniques, technology and competitors to enhance SEM and SEO capabilities and identifies areas for improvement for an array of healthcare centric clients and service lines.

**Must have at least 3 years professional expereince in PPC, SEO, SEM, and Google Analytics**

Senior Digital Marketing Specialist Compensation: Base salary up to $72,000 based on experience.

Senior Digital Marketing Specialist Responsibilities:

  • Create strategies with prominent search engines, develop and test new keywords, manage Pay-Per-Click campaigns, analyze click-through data, conduct research and identify synergies between SEO and SEM.
  • Work closely with agency partners to unsure that campaigns and projects are managed effectively and optimized where necessary. 

Senior Digital Marketing Specialist Requirements: 

  • Bachelor's degree in Marketing.
  • 3+ years' experience in managing paid and organic search marketing campaigns.
  • Digital Marketing experience in healthcare is highly preferred.
  • Working knowledge of online marketing, SEO, SEM, display advertising, website reporting tools and web analytics.
  • Experience with Google Webmaster tools, Google Analytics, Google Tag Manager and Google Business. Experience with Conductor Searchlight or other tools used for SEM and SEO execution.
  • Marketing communications or corporate communications writing and editing experience.
  • Working knowledge and experience using content management systems, social media tools and related web applications.
  • Knowledge of HTML & CSS and specialized software such as ASP online software, CMS, Adobe Suite, GoogleDocs, SEMRush, etc.

About Profiles

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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