While many people are focused on increasing the number of people who are visiting your website, you may want to consider instead working to multiply the number of sales resulting from the people who are already wandering onto your site. Improving the conversion rate, the measure of the number of people who go on to buy the product or service the company provides, will make a better use of resources and demonstrate a greater return on value.
Too many strategies rely solely on increasing the number of visitors to a website, instead of transforming those individuals already on the site into customers. With an optimized website, a company can create stronger leads, improve conversion rates and boost sales figures with minimal expense and a huge return on investment.
Businesses looking to improve their conversion rates can speak to representatives at staffing agencies in Baltimore, MD. Experts there will know exactly what kind of experienced professional will be needed to add to a team to boost conversion rates. According to AddedBytes, a well designed website should never prevent anyone from buying, but allow 100 percent of the people who want to make a purchase to do so. This means that accessibility is key and the primary focus of any campaign to improve a conversion rate and increase sales.
The source claims that making a site accessible is quickly becoming a legal obligation in many countries, and yet, many websites are still being created that are not accessible. Depending on how difficult it is to use the website, a company could be losing a fair amount of sales and subsequent positive word of mouth. A fairly typical inaccessible site could be losing up to 5 percent of its sales and a really inaccessible website will be flagged by search engines – increasing the number of potential lost sales.