Analytics Manager

Location: New York, NY
Discipline: Analytics
Employment Type: Contract
Job ID: 23642
Date Added: 11/09/2022
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An innovative healthcare agency is seeking an Analytics Manager for an immediate start. This opportunity is 100% remote.

The Analytics Manager will support program analytics, reporting, and Business Intelligence across multiple communication and marketing channels, including websites, paid media, SEM/SEO, email, mobile apps, B2B CRM tools for sales reps (Veeva), conventions, and more.

*Candidates local to NYC are encouraged to apply!

Analytics Manager Responsibilities:

  • Defining and documenting key performance indicators (KPIs) for digital programs that effectively measure against program objectives and strategic imperatives.
  • Oversee analytics projects to extract, manage, and analyze customer data from multiple applications, ensuring that deadlines are met.
  • Development of KPI Briefs for digital programs that outline our measurement plan and is tied to the overall brand objective.
  • Setup of Google Analytics architectures (Orgs, Accounts, Properties, Views) with standardized settings and configs, and the setup of new websites
  • Apply statistics and data modeling to gain actionable business insights and boost customer productivity and revenue.
  • Creation of real-time analytics dashboards using Google Data Studio that are stackable, proving the right level of KPIs and insights to the right stakeholders.
  • Support digital media campaign operations with ad trafficking through Google Campaign Manager.
  • Communicate and track key performance metrics across departments.
  • Creation of client-facing reports that incorporate multiple sources of data using data visualization software, preferably Google Data Studio (also Tableau/Domo/Microsoft Power BI).

Analytics Manager Requirements:

  • 3-5 years of digital analytics implementation, website tagging, reporting, and analysis.
  • Advanced skills using Google Tag Manager (GTM) and a strong knowledge of tag publishing
  • Google Analytics certification – Expert level needed
  • Strong understanding of standard KPIs (and benchmarks) across multiple digital channels, and program/campaign types
  • A working knowledge of best practices for SEO/SEM 
  • Advanced MS Excel skills, including VLOOKUP, pivot tables, IF/AND statements, and nested formulas.
  • Ability to manipulate and analyze large datasets in Microsoft Excel/SQL for data warehousing, reporting, and analytics.
  • Strong presentation skills with a comfort level for presenting to internal and client audiences.
  • Leadership skills with the ability to implement department and agency-wide processes.
  • Passion for understanding current and emerging digital trends, channels, platforms, and technologies.

About Profiles:

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

New job opportunities are listed daily – www.careerprofiles.com.


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