CRM Marketing Manager

Location: Hunt Valley, MD
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 23090
Date Added: 04/05/2022

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A global CPG organization headquartered in Baltimore County, MD is hiring for CRM Marketing Manager who will support the development, rollout and execution of CRM and email marketing strategies. The ideal candidate will thrive in a fast-paced, marketing and digital-focused environment. This position is hybrid with 50% of time spent in office and 50% work from home.

The position reports to the Director, Digital Marketing and is part of a digital structure that supports North American content development, production and digital experiences for consumer brands and industrial businesses.

CRM Marketing Manager Requirements:

  • Bachelor’s Degree – Marketing, Communications, Information Technology.
  • 5-7 years of experience in email marketing, CRM marketing, direct marketing, database marketing, and/or lifecycle marketing, preferably in CPG environment.
  • Experience using CRM/engagement marketing technology, specifically Salesforce Marketing Cloud, to drive business results, including CRM databases, mobile push notifications, as well as web and in-app personalization tools.
  • Experience driving ecommerce email marketing with sales conversion as the key performance metric.
  • Knowledge of customer segmentation techniques, persona development, and lifecycle management
  • Experience in marketing analytics and analytics tools such as Google Analytics to measure how CRM is contributing toward business goals.
  • Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams.
  • Ability to clearly translate technical matters and “web-speak” to other partners within the organization.
  • Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables.
  • Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success.
  • Ability to continuously learn and adopt new customer engagement strategies and technologies such as email, mobile apps, loyalty programs, gamification, etc.
  • Strong verbal and written communicator with ability to lead presentations.
  • Detail oriented, analytical, resourceful and a creative problem solver.

 CRM Marketing Manager Responsibilities:

  • Drive strategy, execution, and performance of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.
  • Develop and execute CRM and email marketing roadmap, segmentation, and content planning across consumer, industrial businesses and ecommerce/direct-to-consumer (DTC).
  • Manage distribution of all email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design.
  • Responsible for managing CRM data insights and executing actionable plans that drive direct to business objectives.
  • Support the roll out and evolution of CRM, email engagement and personalization technology, including analyzing customer/consumer paths and providing trigger communications strategies.
  • Support the development of a digital measurement framework and track performance against CRM KPIs.
  • Integrate CRM strategies into existing marketing and digital workflows.

About Profiles

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

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