Digital Marketing Manager

Location: McLean, VA
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 23896
Date Added: 05/24/2023

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Join a fast-growing team as a hybrid remote Lead Generation Marketing Specialist for a software services organization in Northern Virginia. The Lead Generation Marketing Specialist candidate will be very driven and able to work closely in a collaborative environment. This position will be hybrid; candidates must sit local to the DMV area.

Digital Marketing Specialist Responsibilities:
  • Drive growth and product awareness by creating and executing all digital marketing plans including SEO/SEM, email marketing, social, and ad campaigns.
  • Increase website traffic and convert sessions into leads through calls-to-action, landing pages, and lead generation content for new business and nurturing leads into customers.
  • Create and execute all marketing initiatives through the CRM and work closely with sales to maximize customer conversion.
  • Maximize inbound marketing efforts to drive brand awareness and track performance analytics.
  • Optimize marketing automation for lead nurturing through email, social, website, and content.
Digital Marketing Specialist Requirements:
  • Bachelor’s Degree in Marketing or related field, MBA highly preferred.
  • 3-5 years of experience in marketing automation and lead generation.
  • Expert in Google Ads, Paid Ads, and Google Analytics certification is a plus.
  • Strong integrated marketing background across SEO / SEM, email, social, and online ad campaigns.
  • Must be an expert in HubSpot.
  • Digital agency background is highly preferred.
About Profiles:
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

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