Digital Marketing Manager
Digital Marketing Manager Responsibilities:
-Create and optimize email marketing campaigns to focus on customer acquisition, retention and conversion.
-Research and adjust current lifecycle marketing programs.
-Analyze the performance of email campaigns, make adjustments based on key findings
-Take in and understand business requirements, including audiences/segmentations/personalization to improve ROI.
-Stay abreast of latest trends in email marketing.
-Assist Director with external agency partnerships for paid search/social and SEO.
-Assist with in development and strategy of multi-channel marketing campaigns.
Digital Marketing Manager Requirements-
-3-6 years in email marketing for e-commerce company
-Prior experience in development of email marketing strategies and email platforms.