Digital Marketing Manager

Location: Inwood, NY
Category: Marketing Communications
Employment Type: Direct Hire
Job ID: 24097
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A fast-growing e-commerce retailer that is based in Long Island, New York is seeking a hybrid Digital Marketing Manager in the NYC metro area.  If you are outside of the NYC area, this position has potential to work remote.  The Digital Marketing Manager is a full-time opportunity.  The hybrid schedule is Tuesday and Thursday onsite.

Digital Marketing Manager Responsibilities:
-Email Marketing
-Create and optimize email marketing campaigns to focus on customer acquisition, retention and conversion.  
-Research and adjust current lifecycle marketing programs.
-Analyze the performance of email campaigns, make adjustments based on key findings
-Take in and understand business requirements, including audiences/segmentations/personalization to improve ROI.
-Stay abreast of latest trends in email marketing.
-Multi-Channel Marketing
-Assist Director with external agency partnerships for paid search/social and SEO.  
-Assist with in development and strategy of multi-channel marketing campaigns.

Digital Marketing Manager Requirements-
-3-6 years in email marketing for e-commerce company
-Bachelor’s degree
-Prior experience in development of email marketing strategies and email platforms.
 
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