Digital Media Planner & Strategist Remote

Location: Bala Cynwyd, PA
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 22637
Date Added: 10/29/2021

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A full-service media planning and buying agency is hiring a Remote Digital Media Planner & Strategist for an immediate full-time, direct hire opportunity!

The Digital Media Planner & Strategist position will have a dual role in integrated strategic media planning and account management. You will be part of a team interfacing with multiple clients daily. Client interaction includes presentations, meetings, video calls, and emails. This will also include work with partner agencies (i.e. creative agencies) and media vendors.

Digital Media Planner & Strategist Responsibilities:
  • Research, develop, and present multi-media plans including the following channels: Local Broadcast including audio/video channels. Video channels include: newer extensions into cross-screen, streaming, addressable, and programmatic. Experience in this area a plus.
  • Media plan development will also include researching competitive spending, target audience and media usage, and client industry trends. Be able to leverage consumer data, brand insights, and client data to develop KPIs for campaigns.
  • Account manage day-to-day details of all campaigns, presenting any recommended changes to clients for approval or modification, writing client reports, and monitoring the effectiveness of campaigns.
  • Maintain client relationships, anticipate needs, and work with partner agencies. You will also collaborate internally with strategic planning and buying activation teams as well as business intelligence, research, and accounting departments.
  • Create client briefs, buy specs, client authorizations, and manage reporting of campaign.
  • Evaluate media packages and provide POVs.
  • Assist in forecasting and managing client budgets, and work with the accounting team to issue invoices, ensuring timely payment to vendors. 

Digital Media Planner & Strategist Requirements:
  • Minimum of 4 years' media experience in media planning and account management.
  • Must have planning experience for all forms of media, with strength in broadcast planning and converged media (OLV, OLR) preferred.
  • Experience managing multiple client contacts and stakeholders.
  • Ability to evaluate client business performance and quickly pivot to optimize media schedules to drive improvements in demand generation.
  • Excellent presentation, communication, and interpersonal skills
  • Ability to collaborate and build agency and vendor relationships.
  • Excellent numerical aptitude to manage budgets, invoicing, tracking, and cash flow.
  • Key attributes include: the ability to work under pressure, assimilate large quantities of information quickly, while maintaining attention to detail.
  • Effective prioritization skills and excellent organizational skills.
  • Proficiency in SBMS/Strata View is a plus.
About Profiles:

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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