Director, Marketing Analytics
Profiles is partnering with an online health organization who’s seeks a Director, Marketing Analytics to develop and execute regular cross-channel analysis to showcase marketing campaign effectiveness and recommend improvements. This position is a full-time remote opportunity.
The Director, Marketing Analytics will develop and deliver reports to support and shape decision-making and direction relating to product and content development and prioritization. The Director, Marketing Analytics works with the marketing team, as well cross-departmentally to define and build key audiences and personas for target marketing.
Director, Marketing Analytics Responsibilities:
- Synthesize marketing data across multiple channels, including website, social media, marketing automation, and email marketing.
- Interpret data, formulate reports, identify trends and make recommendations to marketing and campaign effectiveness and content improvements.
- Determine KPIs and designs methods for measuring success/failures.
- Develop intuitive and easy-to-understand reports and dashboards that deliver actionable information for marketing activities, effectiveness and business impact.
- Monitor and track progress on all platforms by using analytical tools such as Google Analytics and others.
- Discover best uses of and builds standard Marketing Automation campaigns for use by the Marketing team.
- Identify and build standardized target audiences/personas for marketing campaigns.
Director, Marketing Analytics Responsibilities:
- Minimum of 15 years of experience in marketing analytics, SEO, performance marketing, email marketing and automation.
- Proven track record interpreting complex data, formulating reports, implementing improvements for effective campaigns.
- Strong skills in data management, analysis, and problem-solving.
- Must have expertise in Alterian or similar CRM tool.
- Deep understanding of marketing technology such as attribution models, conversion tracking, audience creation and segmentation.
- Must have the ability to analyze and provide recommendations at both granular and high levels.
- Experience Google Analytics and Google Tag Manager (certification a plus).
- Bachelor’s degree in Marketing Analytics, Marketing, or similar field.
- High level of written and verbal communication skills.
- Strong leadership background.
About Profiles
An award-winning creative and marketing workforce solutions provider, Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.
New job opportunities are listed daily – www.careerprofiles.com.
