Email Marketing Specialist

Location: Hanover , MD
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 23167
Date Added: 05/06/2022

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One of the nation's leading professional services firm based just outside of Baltimore, MD is looking to add an Email Marketing Specialist to their growing internal marketing team. This can either be a hybrid role or 100% remote.

The Email Marketing Specialist will be responsible for email marketing campaigns that support and drive our business strategy, including reaching engineering and sciences consultants ( B2C audience) and client companies (B2B audience). This individual will create, launch, and optimize lifecycle, batch, and dynamic triggered emails (automated programs), partnering with the marketing team, cross-functional stakeholders, our information services team, and vendors as needed. The Specialist will identify and report on email objectives to stakeholders, working to optimize campaigns over time.

Email Marketing Specialist Responsibilities: 
  • Lead the design and execution of multi-step campaigns out of Salesforce Marketing Cloud.
  • Create marketing automation strategy and execution plan.
  • Manage the email campaign process, including creating segments, scheduling, planning, appending tracking codes, creative development with design team, set-up, review, QA, deployment, reporting and analysis.
  • Help identify and develop new email opportunities to increase engagement and traffic.
  • Ensure campaigns render properly in various email clients on both mobile and desktop.
  • Monitor and troubleshoot email deliverability issues.
  • Uphold brand standards through close coordination and approval from design and content teams.
  • Work with stakeholders through all rounds of proofing, edits, and final deployment.
  • Conduct A/B and multivariate testing of email messages.
  • Report on KPIs to key stakeholders and provide recommendations to optimize results.
  • Stay current with industry best practices and competitors’ email programs.
Email Marketing Specialist Requirements:
  • 5+ years of experience with email and marketing automation.
  • Bachelor’s degree or equivalent experience in marketing or business.
  • Knowledge of email marketing best practices, marketing automation systems, and an understanding of CRM and marketing automation relationships.
  • Hands-on experience with at least one marketing automation or CRM platform such as HubSpot, Pardot, Real Magnet, Salesforce Marketing Studio, Salesforce Social Studio, etc..
  • A positive and collaborative attitude with exemplary relationship-building skills.
  • Polished verbal and written communication skills.
  • Strong analytical and critical thinking skills.
  • Strong attention to detail with a track record of executing high-volume email campaigns with a high degree of accuracy.
  • Deep understanding of the latest trends and challenges in the email marketing space.
  • Ability to manage time, multi-task, and excel in a deadline-oriented environment.

About Profiles

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

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