Email Marketing Specialist

Location: Arlington, VA
Discipline: Marketing
Employment Type: Contract to hire
Job ID: 23555
Date Added: 10/26/2022

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Become the newest member of a digital marketing team of an Arlington, VA telecommunications company as a remote Email Marketing Specialist.

The Email Marketing Specialist is an immediate contract-to-hire opportunity. Reporting to the Sr. Manager, Digital Marketing, the Email Marketing Specialist will 
work in concert with greater web marketing and corporate marketing teams to provide excellent customer service to the B2C and B2B marketing organizations.

Email Marketing Specialist Requirements:

  • Run email marketing campaigns end-to-end, including planning, creative development, back-end set-up, deployment, and performance analysis across all company brands.
  • Act as primary point of contact for email marketing to internal stakeholders.
  • Understand goals, document requirements, help with asset development, execute and provide performance metrics.
  • Help manage and maintain Email Marketing Master Calendar.
  • Work with creative agencies and internal teams on developing compelling email marketing communications, including templates and landing pages.
  • Write and optimize email HTML to ensure good rendering across email clients; assist in writing and editing email copy. Ensure clear UX and design consistency within brand guidelines.
  • Understand data structure and list segmentation within the email marketing platform (Oracle Eloqua).
  • Measure effectiveness of email marketing campaigns against major KPIs; prepare comprehensive reports and analysis. Present data to key stakeholders.

Email Marketing Specialist Requirements:

  • Digital marketing experience – with skills in building email templates, HTML coding, Photoshop and writing for the web.
  • HTML coding and understanding of how coding for emails differs from coding for web is a must.
  • Knowledge of CAN SPAM, Privacy Policy for email marketing and list management.
  • Practical knowledge of email marketing Best Practices for template design and coding.
  • Familiarity with responsive design, personalization, dynamic content and testing.
  • Image editing skills (Adobe Photoshop, InDesign).
  • Familiarity with Google Analytics.
  • Strong time management and communication skills.
  • Attention to detail is a must.

About Profiles

An award-winning creative and marketing workforce solutions provider, Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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