Global Analytics Lead

Location: Baltimore, MD
Discipline: Analytics
Employment Type: Direct Hire
Job ID: 22789
Date Added: 11/19/2021

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We have an exciting opportunity to join a renowned athlete performance solutions company in Baltimore, MD as the Global CRM Analytics Lead who will assist the Loyalty and Personalization team in designing customer-driven contact and engagement strategies across the customer journey. The primary focus of this role is to increase customer acquisition, retention, and loyalty through brand touchpoints. You will be an agile, hands-on marketer who thrives working in cross-functional teams to bring new ideas to life through analytics and iterative testing. You will have extensive experience in all aspects CRM strategy: segmentation, consumer lifecycle, experimental design. Above all, you will be customer-obsessed and relentlessly fueling consumer-led strategies across the organization. This is a global role that will be an integral part of the overall strategic vision for the company's continued growth.
RESPONSIBILITIES
• Conduct analysis on consumer base with the objective of better understand the path to purchase and retention.
• Design integrated marketing CRM strategies for driving new & repeat purchase, maximizing new customer journeys and reactivating lapsed customers.
• Establishing Global KPIs for CRM metrics and partnering with regional and global analytics teams to publish the dashboards.
• Support development of global preference center to ensure capture of key consumer data to drive CRM strategies
• Conduct ongoing competitive research including monitoring industry best practices and identifying new test opportunities
• Gain deep customer insights to inform segmentation; partner closely with Consumer Insights to consistently measure and test
• Optimize against target segments and messaging strategies.
• Partner with Global Data Management Team and Regional CRM Analytics teams to help build customer lifetime value models, conduct segmentation/cohort analysis, and build propensity models, attrition, and retention models.
• Identify, document, and prioritize data needs for analytics and marketing activation, and partner with Enterprise data and technology to make it available in all appropriate systems.
• Develop marketing strategies from segmentation and models to drive engagement.

COMPETENCIES AND QUALIFICATIONS
• Strong team player and highly collaborative
• Ability to coordinate multiple projects working a matrixed organization
• Data-driven and analytical minded
• Technical knowledge of marketing ecommerce technologies (e.g., Salesforce, leading email platforms, Customer Data Platforms, predictive modeling applications, CRM and marketing automation platforms)
• Must be detail oriented and organized, with impeccable follow up surrounding marketing projects and opportunities
• Ability to be agile in a fast-paced, test and learn environment
• Innovative thinker and self-starter
• Experience in integrated marketing communications (including but not limited to email, SMS, in app messaging, push messaging, direct mail, loyalty programs)
• Familiarity with RFM segmentation, customer lifetime value analysis, digital marketing measurement, return on investment analysis
• Ability to translate data from a variety of sources, seamlessly collaborating with data science and engineering partners, as well as qualitative research partners, to develop a comprehensive understanding of the consumer and measurable insights and strategies
• Well versed in competitive trends

EDUCATION AND EXPERIENCE
• 3-5+ years’ experience optimizing, analyzing and reporting on complex consumer engagement marketing programs
• Bachelor’s degree in Advanced Analytics, Marketing Analytics, Statistics, Computer Science, Business, Marketing preferred
• Experience preferred with data query, visualization tools, and computational notebooks (eg. SQL, Tableau, Jupyter )

About Profiles:

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

New job opportunities are listed daily – www.careerprofiles.com.

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