Integrated Marketing Manager

Location: Alexandria, VA
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 22533
Date Added: 09/03/2021

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Join the growing team of an international association as the Integrated Marketing Manager!

The Integrated Marketing Manager will be responsible for audience segment across their product offerings through integrated marketing tactics, engaging and the optimizing member experience.

Marketing Automation Manager Responsibilities:

  • Define integrate marketing strategies to develop audience roadmap for growth.
  • Drive across the customer journey, demand generation and drive audience loyalty.
  • Define member retention, strategy, segmentation, and engagement.
  • Manage marketing automation throughout customer journey.
  • Customize and personalize content to meet the need of the audience.
  • Closely manage target audiences through a highly data analytics lens.
  • Implement strategic content marketing program for each audience segment.

Marketing Automation Manager Requirements:

  • Minimum 8 years of integrated marketing experience with an HR focus.
  • Must have extensive background in audience segmentation and demand generation.
  • Must have management experience. 
  • Strong background with Salesforce and Marketo to generate, nurture, and track leads/conversions.
  • Digital agency background.
  • SEO / SEM, paid media, email marketing, go-to-market strategy.

About Profiles:

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

New job opportunities are listed daily – www.careerprofiles.com.

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