Marketing Analyst

Location: Richmond, VA
Discipline: Analytics
Employment Type: Contract
Job ID: 23138
Date Added: 05/06/2022

Apply Now

Fill out the form below to submit your information for this opportunity. Please upload your resume as a doc, pdf, rtf or txt file. Your information will be processed as soon as possible.


 
* Required field.

Profiles is seeking a Marketing Analyst to join the internal creative team at a Fortune 200 financial services corporation in Richmond VA and is open to remote.

Marketing Analyst Responsibilities: 

  • Construct ROI and Business Case analysis of potential marketing investments for executive leadership. Provide economic analysis, and optimization. 
  • Partner with Marketing leaders to develop a strategic roadmap for digital measurement practice.
  • Evaluate and assess viability of potential tools, partners and operating structure that will allow our digital marketing efforts to scale.
  • Partner closely with marketing strategists to develop measurement solutions that allow for optimized offers, targeting, and channel strategies that drive accelerated growth in key digital marketing channels.
  • Experience with marketing analytics tools and data sources to understand the efficacy of marketing.
  • Experience in tools like Google Analytics and/or Adobe Analytics to measure digital channels & campaigns, and to tell the story of digital performance.
  • You also understand the basics of site and analytics tagging.
Marketing Analyst Requirements:
  • Bachelor’s Degree
  • At least 3-4+ years of experience in Consulting, Agency, Analysis and/or Strategy
  • At least 2+ year of experience in digital/performance marketing.
  • Experience with A/B test design and analysis.
  • 2+ years of digital analytics experience (Google Analytics, Adobe etc.
  • 1+ years of experience in Statistical model building, desired.
  • 1+ years of experience in SQL querying and familiarity with complex data sets, desired.
  • 1+ years of experience in Valuations modeling, desired.
  • Fundamental understanding of mar-tech tools in Digital Media: programmatic buying via DSPs, audience targeting, DMPs, paid search marketing and social platforms, a plus.
  • Experience working with digital marketing agencies, a plus.

About Profiles

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

New job opportunities are listed daily –www.careerprofiles.com.

#LI-JH1