Marketing Automation Specialist

Location: Baltimore, MD
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 23186
Date Added: 05/16/2022

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A world-renowned healthcare organization headquartered in Baltimore metro is expanding their Digital Marketing team and hiring a Marketing Automation Specialist. This role will be responsible for the management and execution of marketing automation and CRM strategies.

This role is open to 100% remote, but candidates must be located in one of the following states: MD, VA, FL, DC, PA or DE.

*Candidates who meet the below requirements will be eligible for consideration.

Marketing Automation Specialist Requirements:
  • Bachelor’s degree required, preferably in Marketing, Digital Marketing Technology or related field. 
  • Four+ years of related professional experience in systems administration, digital marketing or within a marketing technology environment, 2+ year experience gathering and translating requirements.
  • Experience in Salesforce Marketing Cloud preferred.
  • Experience with some type of marketing automation platform required.
Marketing Automation Specialist Responsibilities:
  • Collaborate closely with Information Technology and leverage opportunities across the enterprise.
  • Innovate and drive strategy for our demand generation, lead nurturing, journeys and automated communications programs in support of enterprise and client level objectives.
  • Drive growth and retention for the company across all channels.
  • Build and translate requirements into sophisticated segmentations/personas, automation, and journey buildouts, which integrate and push and pull key data elements from Marketing technologies.
  • Employ CRM/PRM and Marketing Automation tools (Salesforce Marketing Cloud) to build campaigns, emails, journeys, workflows, and audience segmentations.
  • Handle the setup, deployment, management, optimization, and reporting of automated marketing campaigns.

About Profiles

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

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