Media Planner

Location: Austin, TX
Category: Marketing Communications
Employment Type: Contract
Job ID: 23992
Date Added: 

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Join the team of a leading PR firm located in Austin, TX, as a Media Planner/Manager. The ideal candidate will have a strong working knowledge of the media space, including digital, and will thrive in a fast-paced, constantly evolving environment. The media planner is responsible for the day-to-day management of assigned accounts and assists other media planners, account teams, and the creative group head.

Media Planner Responsibilities:
  • Create and maintain media flowcharts and schedules.
  • Manage internal communications with creative and account teams.
  • Traffic digital media via third party ad server.
  • Execute placements with media vendors.
  • Demonstrate working knowledge of digital advertising specification.
  • Daily monitoring and optimization of campaigns.
  • Provide daily, weekly, and monthly reporting and analysis.
  • Build positive relationships with internal account teams.
  • Manage client expectations on performance and deliverables.
  • Manage day-to-day client interaction on accounts where media planner/coordinator is lead.
  • Handle discrepancies and payment for all vendor invoices for paid media department.
  • Help maintain and oversee client budgets (have a working knowledge of all moving campaigns).
  • Track and manage all paid media invoices by client and campaign.
  • Create insertion orders, secure media with vendors, and manage process internally.
  • Demonstrate industry knowledge/expertise across all media.
  • Assist in developing strategic and integrated media plans and budgets across platforms.
  • Assist in evaluating media proposals and negotiating media placements.
  • Manage day-to-day responsibilities for assigned campaigns.
Media Planner Requirements:
  • 3-5 years of media planning or media buying experience.
  • Must have strong working knowledge of various mediums (traditional, digital, social, SEM, print).
  • Must be extremely detail-oriented and organized.
  • Should have strong negotiation skills.
  • Must demonstrate strong analytical skills.
  • Must be able to effectively handle multiple competing priorities successfully.
  • BA/BS required.

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