Media Planner / Buyer

Location: Columbia, MD
Discipline: Marketing
Employment Type: Direct Hire
Job ID: 23333
Date Added: 07/13/2022

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We have an exciting opportunity to work with a leading marketing agency headquartered near Baltimore, MD. The agency is expanding their marketing department and looking for a Media Planner / Buyer for an immediate, full time role. The agency is currently working on a hybrid remote model with one day per week in office.

The Media Planner / Buyer is a highly-motivated, energetic individual who delivers active management and delivery of in-market campaigns. 

Media Planner / Buyer Responsibilities:

  • Manages all buying responsibilities across traditional channels
  • Take a holistic view of all in-market media activities to fully understand the user journey.
  • Be fluent with all media activations, traditional and digital, in support of campaign objectives.
  • Function as media lead on assigned accounts managing internal and external  team members who support.
  • Function as client point-of-contact for all media-specific items, liaising with any external partners as needed.
  • Drive efficiency through strong rate negotiations and value-added programs.
  • Establish and maintain close relationships with media partners at all levels of the organization.
  • Stay abreast of media trends, opportunities and target media consumption.
  • Stay abreast of category trends and consumer planning habits to deliver relevant insights to guide planning efforts.
  • Develop and manage all co-op programs and media partner negotiations.
  • Develop strong rationale for tactical recommendations based on industry benchmarks and historical performance.
  • Generate insertion orders for all traditional media activities with an eye for detail and accuracy.
  • Hold media partners accountable for delivery and performance.
  • Continually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes.
  • Conduct post-buy analysis and negotiate any variances as applicable.
  • Support with campaign reporting presentations and analysis for all traditional media activity.
  • Push for out-of-the-box ideas with internal team and media partners to set clients apart.
  • Keep a performance mindset providing team with observations, trends and insights on activity in market.

Media Planner / Buyer Requirements:

  • College graduate (marketing or communications specialty preferred).
  • 5+ years of integrated media experience.
  • Travel industry experience a plus.
  • True passion for marketing and integrated media solutions.
  • Strong verbal, written and presentation skills.
  • Performance mindset with inherent drive to improve results
  • Organized and diligent, specifically managing deadlines for multiple projects.
  • True team player, committed to every undertaking and willing to put maximum effort behind the greater work for the client, team and agency at large.
  • Self-directed learning and professional development in evolving media landscape, especially within travel space.
  • Preferred platform proficiencies: Strata, MediaForce or other media platform. Simmons/Scarborough. Adara Impact. Microsoft Office.

About Profiles

An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.

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