Hiring Creative Talent When AI Writes the First Draft
Time to Read: 6 mins
Summary:
– The first draft is no longer the job: When AI produces a passable draft in seconds, creative hires earn their value through judgment: what to keep, what to cut, and why.
– Four skills now carry the role: Editorial judgment, brief writing, brand and risk awareness, and workflow fluency separate strong candidates from people who simply use the tools.
– Vet for process, not polish: Annotated work samples and a 30-minute live edit exercise reveal more about a candidate than any portfolio.
– Mix your staffing models: Contract creatives cover volume and pilot new AI workflows. Direct hires own brand judgment for the long term.