Learn & Grow

Time to read: 5 mins

Summary:
- Brand Builders vs. Performance Marketers: Brand builders focus on long-term loyalty and awareness, while performance marketers drive fast, data-driven growth.
- When to Hire Which: Early-stage brands prioritize performance marketers for quick ROI; established brands lean on brand builders to build lasting equity.
- Balanced Approach Wins: Combining both brand and performance expertise leads to stronger, more sustainable CPG growth.

Time to read: 5 mins

Summary:
- EAA Overview and Legal Requirements: The European Accessibility Act (EAA), effective June 28, 2025, mandates digital accessibility for U.S. companies operating in Europe or serving European customers. Non-compliance can result in fines, legal action, and reputational damage.
- WCAG Standards as the Global Benchmark: Web Content Accessibility Guidelines (WCAG), developed by the W3C, provide universal standards for improving web accessibility. U.S. companies that serve international markets must adopt WCAG to avoid potential legal issues and meet growing accessibility expectations.
- Considerations for U.S. Companies: U.S. businesses must navigate the complexities of aligning U.S. and European accessibility standards, address the shortage of accessibility design talent, and take proactive steps like audits, compliance planning, and hiring accessibility professionals to ensure EAA compliance.

Time to Read: 5 min

Summary:
- Fintech Talent Surge: Demand is rising for specialists in embedded finance, AI, UX, and SaaS.
- Smarter Tech, Stronger Teams: Companies are turning to Profiles to staff AI, product, and other technical talent.
- Trust & Ethics: Privacy, compliance, and inclusive design are now must-haves in for any digital experiences within the finance industry.

Time to read: 5mins

Summary:
- Specialized Skills are Essential: Healthcare marketing requires professionals who deeply understand compliance, patient trust, and the complexities of regulated messaging.
- Digital Transformation Raising the Bar: The rise of telehealth, patient-facing platforms, and AI-driven tools has made UX, content strategy, and digital marketing more critical and more competitive to hire for.
- The Right Staffing Partner: Working with an agency that specializes in healthcare marketing, creative, and tech talent leads to faster, smarter hiring and stronger long-term results.

Time to Read: 6 Minutes

Summary:
- AI hiring tools promise speed and automation but lack human judgment and relationship-building.
- Staffing agencies provide curated talent pipelines, personalized candidate vetting, and negotiation support.
- Companies using hybrid approaches (AI + human expertise) tend to hire faster and retain better talent.

Time to read: 6 mins

Summary:
- Define the Role and Craft the Job Description: Clearly outline content needs, deliverables, and expectations in a well-crafted job description to attract qualified candidates who align with your brand’s vision.
- Evaluate Candidates Thoroughly: Use interviews, practical exercises, reference checks, and focus on skills like creativity, adaptability, and cultural competency to ensure a good fit with your brand voice and values.
- Consider a Staffing Agency: If the search proves difficult, partner with a staffing agency like Profiles to access specialized, vetted talent, saving time while ensuring high-quality candidates.

Time to Read: 5 mins

Summary:
- The Value of Embedded Teams: Businesses are leveraging embedded teams to bring specialized expertise, enhance innovation, and drive key objectives, making it essential to select the right partner.
- Key Considerations for Choosing a Vendor: Asking the right questions ensures an embedded team aligns with your company’s goals and remains flexible while delivering measurable success.
- Critical Questions to Ask: Evaluate an embedded team’s industry experience, skills, communication style, flexibility, cost structure, and problem-solving approach to ensure a productive and results-driven partnership.

Time to read: 6 mins

Summary:
- Embedded Teams Overview: Seamlessly integrated professionals who align with your culture and workflows to deliver dedicated focus, scalability, and real-time collaboration.
- Key Advantages: Outperform traditional outsourcing with better communication, cultural fit, flexibility, and tailored solutions, driving impactful results for dynamic projects.
- Long-Term Value: Embedded teams ensure sustained success by retaining institutional knowledge, improving processes, and adapting to evolving business needs.

Time to Read: 8 minutes

Summary:
- Embedded Teams FAQ: vendor selection, cost, contracts, team sizes, and stakeholder input, and more.
- Driving Innovation: Discovery the benefits of embedded teams and how they accelerate timelines, and optimize collaboration for creative, marketing, and digital projects.
- Industry Specific Benefits: From 90% faster project delivery in Healthcare to 35% cost reduction in Finance.

Time to read: 7 minutes

Summary:
- Defining a Data Scientist Role: Start by understanding the specific needs of your organization and the industry - whether you need a generalist or a specialist - and craft a detailed job description that aligns with the needs. This clarity ensures you attract the right talent with both technical and strategic expertise.
- Sourcing Top Talent: Utilize diverse sourcing strategies, including specialized platforms, professional networks, and staffing agencies, to tap into both active and passive candidates. This broad approach helps you access a wider pool of qualified data science professionals.
- Assess Technical and Cultural Fit: Design a comprehensive interview process that balances technical assessments with behavioral interviews, ensuring candidates possess the necessary skills while aligning with your company’s culture and values. This will set the stage for long-term success and retention.

Time to Read: 6 minutes

- Define and Align Project Scope: Understand your website's purpose, audience, and features to find a designer whose expertise aligns perfectly with your goals, including accessibility standards.
- Prioritize Accessibility Skills: Look for designers with a strong grasp of WCAG guidelines and accessibility compliance, ensuring your website is inclusive and meets modern expectations.
- Evaluate Portfolios and Communication Styles: Review portfolios for brand alignment and assess soft skills like communication to avoid misunderstandings and create a collaborative environment.

Ready to elevate the success of your website and hire your next web designer? Scroll the full article to learn actionable tips around what interview questions to ask and what to look for within a web design portfolio.

Time to read: 5 mins

Summary:

- Identifying Key Marketing Skills is Crucial for Brand Success: A high-performing marketing team needs more than just experience; it requires strategic thinkers who can adapt to market trends, leverage AI-driven insights, and execute effective campaigns.
- Data-Driven and Analytical Skills are Vital: The best marketing professionals rely on data to guide their decisions, using tools like GA4 and Power BI to analyze performance, drive targeted campaigns, and continuously optimize strategies.
- Creativity and Technical Proficiency Must Coexist: Successful marketers balance creative thinking with technical expertise in tools like automation platforms, CRM systems, and web development basics, ensuring seamless collaboration and innovative campaign execution.

Time to Read: 6 minutes

How Do Successful CMOs Leverage Staffing Agencies for Growth?
- Aligned with Goals: CMO's select a staffing partner who is able to demonstrate a deep understanding of their business objectives and supporting initiatives.
- Communication: CMO's expect executive-level, transparent communication in an organized and structured format that may be used to influence future operational decisions. 
- Partnership: CMO's invest in a partner who can consult through challenges and offer customizable solutions that flex to their changing demands.

Ready to meet goal with an elevated marketing team? Dive into the full article to uncover how you can harness the power of staffing agencies for lasting success!

Time to read: 4 min

Recruiting for a Culture of Innovation Summary:
- Innovation requires a balance between encouraging experimentation and maintaining discipline.
- A genuine culture of innovation goes beyond superficial perks and requires creating environments where candid conversations, accountability, and diversity are prioritized and actively practiced.
- By aligning company values with candidate expectations, organizations can ensure that innovation thrives from the inside out.

Time to Read: 4 mins

AI Technologies In Ecommerce and Retail Summary:
- AI technologies have transformed online and in-person shopping experiences.
- Key AI integrations include personalized product recommendations, virtual assistants, visual search, AR for virtual try-ons, autonomous checkout systems, and more.
- To harness AI's potential, businesses should invest in AI talent and infrastructure, embrace a data-driven culture, stay updated on AI trends, and collaborate with AI vendors and partners.

Time to read: 3 min

Summary:
Speed of Hiring: Staffing agencies expedite the hiring process by leveraging their networks and expertise to quickly identify and onboard qualified candidates, minimizing downtime for companies.
Access to a Larger Talent Pool: Agencies have access to a broad talent pool, including passive candidates who aren't actively seeking employment, which can be difficult to reach through traditional hiring methods.
Specialized Recruitment: Specialized staffing agencies offer industry-specific knowledge and connections, ensuring that candidates not only meet job requirements but also align with the company’s culture and objectives.

Time to read: 5 minutes

How Much Do Staffing Agencies Charge Summary: 
- Varied Pricing Models: Staffing agencies use different pricing models, including a percentage of the employee’s salary for direct hires, hourly bill rates for contract placements, and fixed fees for project-based work.
- Cost Considerations: While using staffing agencies incurs costs, these should be weighed against the benefits of reduced time-to-hire, improved candidate quality, and overall recruitment efficiency.
- Service Fees: Factors influencing agency fees include job role complexity, market demand for specific skills, and the level of service provided by the agency.

Time to read: 3 min

Employee Onboarding Best Practices Summary:
- Preparation is Key: Set up the new hire’s workspace, provide a detailed agenda, and ensure all necessary tools and software are ready before their start date.
- Three Pillars of Onboarding: Focus on integration, connection, and education to help new hires understand their role, build relationships, and learn company policies and processes.
- Continuous Development: Use a mix of training methods and assign mentors to support new hires through their first 60 to 90 days, ensuring they are well-integrated and productive