category
Mobile & Web Development

Web design trends that will dominate 2014

When it comes to company marketing, there’s no better do-or-die aspect of a company’s design than its website. Meant to be a potential customer’s portal to the company’s branding, business and information, a poorly-designed site can sink companies’ chances or build their reputation before they even directly make contact with clients.

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Tips for decreasing bounce rate

Depending on who you are talking to in the marketing industry, bounce back rates are extremely important. Many digital marketing professionals believe bounce back rates to be arguably the most important metric in content analysis. Yet, so many people, business owners, marketers, website developers, don’t understand what this metric is really measuring.

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The importance of a UX strategy

In the evolving world of digital design, the hay day of the user experience or UX designer is here. This relatively new field has come to make up all the qualities and services that are relevant to users. UX strategists work with developers, designers and programmers to create the mobile and internet interfaces that users are willing or event want to use.

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Are shoppers really relying on mobile?

How are mobile technology and consumers’ habits impacting the retail market? You may think that the two are unrelated or that the bridge between mobile and brick-and-mortar institutions hasn’t unified the gap. However, two studies are showing marketers and business owners that mobile technology is impacting sales in physical retail stores.

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