How Retailers Can Reduce Agency Costs and Maintain Creative Quality
Time to read: 5 mins
– Adopt Flexible Staffing: Use a mix of internal teams, contract creatives, and embedded talent to reduce agency costs while maintaining creative quality.
– Focus Agency Partnerships on Value: Prioritize strategic oversight and collaboration to ensure high-impact projects get the attention they need
– Enhance Efficiency with Technology and Processes: Implement automation, content management, and performance tracking to streamline workflows to maximize ROI.