A marketer has a wide range of tools available to best highlight the positives of a company, service or product. But a smart marketer realizes those same skills can be applied to gaining the attention of marketing staffing agencies. Through the strategic use of many tools, a marketing expert can gain the attention of the industry professionals that will help him or her find the next great gig. Think about it, what’s the best way to demonstrate your ability to strategically create an engaging professional brand than use yourself as the guinea pig? Here are a few ways you can use various marketing tools to demonstrate your digital skill:
1) Blog content. It seems everyone has a blog at the moment, but that doesn’t mean you can’t still use this platform as a way to demonstrate your ability to strategically convey a message. Unlike many of the other blogs out there, you most likely have a greater basis of knowledge about how to set up this platform to market yourself. By using search engine optimization strategies and the latest content adjustments due to changing algorithms, you will understand how to get your blog to stand out from the crowd and gain a following. According to reports, there are more than 101.7 million blogs on Tumblr, about 63 million blogs on WordPress, 62.6 million on LiveJournal, 12 million on Weebly and a little over half a million on blogster in April 2013, reported Snitchim. Every month these figures grow and these are hardly the only blog platforms that currently exist. By using SEO strategies on a blog to promote your reputation as an expert in some part of the marketing process, you’re better able to get recognized for your talents. Pick a select few keywords that are easily integrated into your blog in multiple ways and create an engaging brand that has a point of view.
2) Facebook and Twitter. Create a Facebook page or use your personal Facebook profile to market yourself to fellow professionals in the industry and to share your posts with friends and family. By using Facebook, you are able to market your skills and demonstrate how you will use those same talents to get the attention of potential customers for a company. You yourself have become the product or service that is being sold to a potential buyer, which is a recruiting professional or potential employer. Just like Facebook, Twitter provides you with the ability to connect with many people about a topic. Twitter is often an easier platform to gain a following on for blogs that talk about a key subject matter because the terms used in a tweet are searchable in a database and will attract the attention of others.
3) LinkedIn. Every professional regardless of industry should be using LinkedIn as a way to connect with potential industry leaders, employers and recruiters. This site is well-touted as a great way to make professional connections in the marketing industry and allow you to gain experience connecting and discussing topics with other like-minded people. Participating in LinkedIn Groups is a great way to demonstrate skills, expertise and knowledge about a subject matter and further promote blog content and a social media presence, which means all of these interconnected features are working together to boost your recognition as a talented marketing professional. Using the tools available to you to create a strong reputation in the industry is the first step toward getting that dream job.