With every passing year, you grow older – and start to really feel it, too – but that doesn’t mean that the workforce is. As any creative job agency would know, the distribution of power among generations has recently begun to shift, bringing a younger crowd to the average office. As you pursue prospective employees to add to your staff, you should take into account and cater your recruiting to millennial employees.
Recruiting the Millennial Generation
For decades now, the baby boomers have run the show in every sector imaginable. However, now that more and more of these more seasoned professionals are thinking about retirement and making that long-awaited move down to Boca, there are vacant jobs popping up left and right. With all these open employment opportunities, some may question how recruiters are going to fill them.
Well, any voids that boomers are leaving behind are going to be quickly occupied by brand new Millennial talent. That’s right, the time has come for members of Generation Y get their shot at climbing the corporate ladder. Throngs of these youngsters are leaving college and desperate to find work so they can begin paying off the crushing amount of debt they are likely carrying, but that doesn’t mean that you can put zero effort into recruiting millennial employees. In fact, you may have to exert more energy just figuring out how to relate to these upcoming applicants.
Generation Y is unlike any of its predecessors, and younger job candidates are going to have a different mentality when it comes to work than their elders. Because of this, you should try to think like Millennials, identifying the ways to effectively encourage them to send in their modern resume and make them want to work for your company. So put on their shoes for a second and figure out what these future candidates want to hear from your innovative firm when perusing employment options.
Millennials are on a deeper mission
Forbes laid it all out for you, spotlighting all the starkly different characteristics that set Millennials apart from former job seekers. For starters, the source pointed out that Generation Y does not share the same driving forces that motivate them in work. In the past, people held more internal reasons to push themselves and advance in their careers. However, this is not the case for the younger portion of our society, as they have a more idealistic view of life and work, in particular.
Jamie Gutfreund of the Intelligence Group explained to the source, “Generation X lives to work. Generation Y works to live.”
It’s passion, not personal gain that motivates Millennial employees. They seek positions that give them some sort of greater purpose so that they know their work actually has a greater intrinsic value rather than individualistic.
“Millennials are focused on making meaning, not just making money,” stated Gutfreund.
Market your jobs to young idealists
In light of this more profound take on employment, you are going to have to learn how to sell your company by showcasing all the opportunities it offers for making a more abstract impact on the world. Troves of creative employment agencies are attempting to recruit Millennial employees, hoping to tap into their youthful inspiration and bring their businesses ahead of the innovation curve.
Despite all this competition, you can win over the hearts of the Millennial generation by forgoing generic job postings and making more personalized efforts reveal your brand identity. By staying active on social media or campus events, you can clearly convey your company’s values, which could compel them to believe in your mission and become enthusiastic about working for you.