If I am doing my job well, I spend a lot of time in the car travelling to see clients, meeting with consultants, and attending industry events. My station of choice (yes, I still listen to the good, old-fashioned radio) is NPR. As with all mainstream and new media, daily, if not hourly, reporting has a focus on unemployment trends[link to White Paper] , on Bureau of Labor Statistics numbers, and on plans from the White House to the State House to “Get America Back to Work.”
But this is not the only story being reported. Within such a challenging market, there has been the explosive and unprecedented growth of technology giants: Apple, Amazon, Google, and Facebook. Alongside the giants, new technology start-ups and future leaders have also emerged: Twitter, LinkedIn, Groupon, and Foursquare. Within a one hour trip I am moving between the economic collapse of the United States, and the world-domination of our country’s technology enterprises.
So how do I deal with this schizophrenic media reality?
I turn off the radio, put down my smart phone, shut off my computer, and focus on the people. Because isn’t that what this is really all about? The people who are looking for work; the people hiring; the people who are pulling the stats; the people who are leading; the people inspiring; the people innovating.
Author Name – Stephanie Ranno
Title – Branch Manager
Location – Baltimore, MD
Twitter – @stephranno
Byline – Stephanie has spent the last 7 years in the creative recruiting and staffing industry, building relationships with amazing talent and innovative corporations. At the core she is a renaissance gal, who thrives with too many things on her plate. Hence: student of emerging media trends, manager of an outstanding recruitment team, local actress on the stages of Baltimore, certified group fitness instructor, and wife and mother (though last, certainly not least in importance)