In this day and age, companies in just about every industry are bound to find that they can’t get anywhere in their market without the help of technological solutions. Take, for instance, the world of advertising: While this field may seem old school, thanks to pop culture’s embrace of characters like Don Draper, it is actually on the cutting edge of tech.
With businesses having to collect and pick apart big data to uncover a wealth of information about their consumer demographics, representatives responsible for filling brand marketing jobs or related positions need to find candidates who not only know their way around the industry but boast the skills to use advanced IT tools. Bearing this in mind, businesses should direct their attention to attracting Millennial talent, a group of applicants who may be the answer to their tech-dependent marketing departments’ prayers.
Why You Should Focus On Attracting Millennials to the Workplace
What makes Generation Y candidates so special? Well, Business 2 Community pointed out that these individuals have never known life without the presence of technology. Growing up during a time when developments in IT are continuous, Millennials have become malleable in terms of handling any advancements that are thrown their way. Additionally, this group has had incessant exposure to IT, unlike generations prior. In the past, sophisticated types of technology were not commonly found in everyday life.
A few decades ago, something as simple as a computer was not necessarily a household staple. As a result, professionals’ only exposure to IT was whichever solutions their companies had them use during the workday. That is not even close to the case with Millennials. These emerging professionals use all sorts of tech – from mobile solutions to social media – throughout their daily lives. For this reason, wielding innovations, no matter their level of difficulty, has practically become second nature to Generation Y.
The comfortability and everyday interactions that Millennials have with software and technology have businesses interested in recruiting them for digital needs. It is in the best interest of most organizations to invest in attracting Millennials as they are prime for the employment picking.
How to Attract and Retain Millennials In Your Workplace
Millennials are also unlike other employee prospects with regards to recruitment. If you looking to figure out what attracts Millennials to a workplace, you should be ready to adopt new strategies that will prove successful when it comes to hiring these game-changing candidates. According to Forbes, there are several key considerations that you will need to keep in mind when trying to attract and retain Millennial hires. For the most part, you will need to ensure that your jobs are engaging, in addition to offering a slew of benefits that Millennials are bound to find worth their while.
Members of Generation Y may have a bad reputation because some people are under the false impression that they hop from job to job. While this could be true for a number of individuals within this demographic, you shouldn’t worry about members of this generation being flight risks – as long as the positions you present them are up to snuff. For example, digital jobs you have available need to be stimulating, without being exhausting.
At the same time, you must be prepared to offer perks to these professionals to accommodate their personal lives. This means that there should be some sort of flexibility with the hours Millennials must clock, which can range from telecommuting opportunities to flextime. By giving these employees some wiggle room and the freedom to choose the schedules that work best for them, you may find a significant increase in attracting Millennial talent to your firm – staying there, as long as you let them enjoy a couple of comforts.
