CPG performance Marketing Leaders

How to Vet Brand Builders vs. Performance Marketers in CPG

Hiring Advice

Time to read: 5 mins

Summary:
– Brand Builders vs. Performance Marketers: Brand builders focus on long-term loyalty and awareness, while performance marketers drive fast, data-driven growth.
– When to Hire Which: Early-stage brands prioritize performance marketers for quick ROI; established brands lean on brand builders to build lasting equity.
– Balanced Approach Wins: Combining both brand and performance expertise leads to stronger, more sustainable CPG growth.

UX-UI designer working with colors for a mobile app design and accessibility

The European Accessibility Act: What U.S. Companies Need to Know Before June 28

Hiring Advice

Time to read: 5 mins

Summary:
– EAA Overview and Legal Requirements: The European Accessibility Act (EAA), effective June 28, 2025, mandates digital accessibility for U.S. companies operating in Europe or serving European customers. Non-compliance can result in fines, legal action, and reputational damage.
– WCAG Standards as the Global Benchmark: Web Content Accessibility Guidelines (WCAG), developed by the W3C, provide universal standards for improving web accessibility. U.S. companies that serve international markets must adopt WCAG to avoid potential legal issues and meet growing accessibility expectations.
– Considerations for U.S. Companies: U.S. businesses must navigate the complexities of aligning U.S. and European accessibility standards, address the shortage of accessibility design talent, and take proactive steps like audits, compliance planning, and hiring accessibility professionals to ensure EAA compliance.

Tap to pay credit card fintech hiring

Fintech Hiring Trends: AI, SaaS & Embedded Finance

Hiring Advice

Time to Read: 5 min

Summary:
– Fintech Talent Surge: Demand is rising for specialists in embedded finance, AI, UX, and SaaS.
– Smarter Tech, Stronger Teams: Companies are turning to Profiles to staff AI, product, and other technical talent.
– Trust & Ethics: Privacy, compliance, and inclusive design are now must-haves in for any digital experiences within the finance industry.

red stethoscope against a blue background

Why Healthcare Marketing Requires Specialized Talent

Hiring Advice

Time to read: 5mins

Summary:
– Specialized Skills are Essential: Healthcare marketing requires professionals who deeply understand compliance, patient trust, and the complexities of regulated messaging.
– Digital Transformation Raising the Bar: The rise of telehealth, patient-facing platforms, and AI-driven tools has made UX, content strategy, and digital marketing more critical and more competitive to hire for.
– The Right Staffing Partner: Working with an agency that specializes in healthcare marketing, creative, and tech talent leads to faster, smarter hiring and stronger long-term results.

birdseye view of a laptop, book, and sheet of paper. with hands typing on keyboard How to hire a copywriter

How to Hire a Copywriter for Your Brand | Expert Hiring Guide

Hiring Advice

Time to read: 6 mins

Summary:
– Define the Role and Craft the Job Description: Clearly outline content needs, deliverables, and expectations in a well-crafted job description to attract qualified candidates who align with your brand’s vision.
– Evaluate Candidates Thoroughly: Use interviews, practical exercises, reference checks, and focus on skills like creativity, adaptability, and cultural competency to ensure a good fit with your brand voice and values.
– Consider a Staffing Agency: If the search proves difficult, partner with a staffing agency like Profiles to access specialized, vetted talent, saving time while ensuring high-quality candidates.

two professionals shaking hands as if in a meeting asking the top 10 questions to ask any embedded teams vendor

Top 10 Questions to Ask Any Embedded Teams Vendor

Hiring Advice

Time to Read: 5 mins

Summary:
– The Value of Embedded Teams: Businesses are leveraging embedded teams to bring specialized expertise, enhance innovation, and drive key objectives, making it essential to select the right partner.
– Key Considerations for Choosing a Vendor: Asking the right questions ensures an embedded team aligns with your company’s goals and remains flexible while delivering measurable success.
– Critical Questions to Ask: Evaluate an embedded team’s industry experience, skills, communication style, flexibility, cost structure, and problem-solving approach to ensure a productive and results-driven partnership.

group of professionals around a clear white board

Reasons Why Embedded Teams Outperform Traditional Outsourcing

Hiring Advice

Time to read: 6 mins

Summary:
– Embedded Teams Overview: Seamlessly integrated professionals who align with your culture and workflows to deliver dedicated focus, scalability, and real-time collaboration.
– Key Advantages: Outperform traditional outsourcing with better communication, cultural fit, flexibility, and tailored solutions, driving impactful results for dynamic projects.
– Long-Term Value: Embedded teams ensure sustained success by retaining institutional knowledge, improving processes, and adapting to evolving business needs.

a group of professionals as part of an embedded team working in a co-working space

What Are Embedded Teams, and Why Are They Crucial for Business Growth?

Hiring Advice

Time to Read: 8 minutes

Summary:
– Embedded Teams FAQ: vendor selection, cost, contracts, team sizes, and stakeholder input, and more.
– Driving Innovation: Discovery the benefits of embedded teams and how they accelerate timelines, and optimize collaboration for creative, marketing, and digital projects.
– Industry Specific Benefits: From 90% faster project delivery in Healthcare to 35% cost reduction in Finance.