Time to read: 3 mins
Technology Buzzwords Summary:
- This technology buzzword glossary covers the basics in terms of terminology often used today and for the foreseeable future.
Every career has its own set of words and lingo. In a complex field like technology, there is an abundance of vocabulary to learn covering all things coding and the internet. Although complicated at first, once you learn the lingo, it becomes increasingly simple to advance yourself in the technology industry.
A Glossary of Top Tech Buzzwords:
This list covers the 13 most common technology buzzwords:
1. Above the fold: Refers to web content that is visible on the page before needing to scroll.
2. Anchor text: Anchor text refers to the clickable words in a hyperlink. Anchor text is usually made up of a few words that will bring you to a specific page once clicked, rather than displaying the link itself. Utilizing words that relate to your content as anchor text can help improve a page’s search engine ranking. Here is an example:
- This is a bad example of anchor text: “Visit our Career Portal for marketing job opportunities.”
- This is a good example of anchor text: “Click here to view all marketing jobs.”
3. Alt-text: A written description to provide a textual alternative to visual information. Adding alt-text can help boost SEO and allow visually impaired users to understand what is happening on the screen.
5. CSS: Stands for Cascading Style Sheets, is the markup language responsible for the visual elements of a website. HTML provides the basic structure of a website, then CSS is added to tell the website how that information should be displayed. Things like colors, fonts, text size, alignment, are all written into the code using CSS.
6. Domain: Refers to a website’s name on the internet. This is the address that users can type into a browser address bar to land on the website (i.e. careerprofiles.com is our domain).
7. Heatmap: A graphic representation of how visitors interact with a website. It allows companies and teams to track where a visitor clicked on the page, how the visitors scroll through the site, and what they hover over. By collecting this data, marketers and designers alike are able to better optimize their content and design to ensure a seamless user experience.
8. HTML: Stands for Hypertext Markup Language. HTML code is used to instruct a web browser on how to display a web page.
10. Responsive design: A web design approach to ensure a website is displayed consistently across all devices, no matter the screen size. Responsive websites are built to adapt to different sized screens, so the user gets the same experience regardless of whether they are on mobile, tablet, or desktop.
11. Sitemap: An outline of all the pages on a website, which helps both users and search engines effectively navigate through the site.
12. UTM Tracking: Stands for Urchin Tracking Module. UTM is done by attaching code to the end of a URL, allowing performance to be tracked from digital marketing campaigns. By using UTM tracking codes, marketers can track where clicks came from and which campaign directed those clicks to the website.
13. Wireframe: A very simple blueprint of a website and its layout. A wireframe focuses on the function and placement of pieces on a website, not the aesthetic elements that will be added later. Using wireframes makes it easier for web developers to create the site as intended.
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