Marketing professionals who are charged with the responsibility of creating and sharing content must have a range of tools at their disposal. Often content marketers or social media experts play many roles in the digital marketing realm, which is why efficiently managing the editorial calendar requires the right blend of creating and sharing a wide spectrum of content. Sharing content not developed in-house boosts the amount of posts on a blog or social media account, which increases engagement, in addition to encouraging other industry leaders to consider doing the same on another brand's behalf.
Employment agencies in Baltimore looking to fill positions in content marketing firms are looking for workers who understand the editorial calendar process and know that sharing content is beneficial to a brand. A recruiter is looking for a professional who knows a wide range of effective tools that boosts production and helps a brand become or stay a leader in its industry. Most content creators used to use the Google RSS reader as a curation tool, but that was retired on July 1, 2013 – leaving many marketing professionals in a lurch.
Here are some of the more effective tools on the market that allow an individual to boost the effectiveness of content sharing:
1) Feedly. Receive, organize, read and share industry content from your favorite blogs and sources in a convenient format. Instead of remembering to check in with blogs or other industry thought leaders on a daily basis, this application pulls content from the sources you subscribe to and provides a central place to read and share it from. Feedly allows an individual to use the tool on a Desktop and mobile device, which makes it a versatile option for marketers who are constantly on the go. The application is also available on Android, Apple iOS and Kindle. Social Media Examiner reported that the tool can also be integrated with the popular application Buffer so that content can be scheduled to populate the feed at different days and times to meet the needs of the brand.
2) Scoop.it. This tool is an effective solution to a number of problems associated with creating an editorial calendar. Create effective boards around specific topics created by the marketing department that will display links to content that is relevant to those topics. A marketer can also follow the boards created by other industry professionals who post content to their account profiles. This allows others to actively curate for a marketing professional so that they can concentrate on developing inhouse materials, while supplementing production breaks with other trusted resources. Not only does this make a social media account or blog appear more populated with material, but it also improves the quality of the community. By sharing the materials created by other companies in the industry, a business is demonstrating that it values outside perspective and is confident in its thought leadership.
3) Newsle. With this application a marketer is better able to discover on-topic industry news that will engage and inform an audience. A marketer can track the news and posts of individuals he or she feels post quality materials regularly and common trending topics on the web. This tool even allows a content creator or marketing professional track events as they are scheduled so that he or she remains aware of on-going networking opportunities and conferences.
By investing in the right tools a content creator or marketing professional can better demonstrate that he or she knows how to make use of efficient practices. A content curator tool allows a business to better focus on developing quality materials, instead of pushing for constant publishing practices, which can decrease the quality of the content. By culling content from other trusted industry resources, an organization can push those pieces on social media and blogs in the interim as more-in-depth, quality materials are being developed inhouse.
In the fast-paced industry of marketing and advertising, it's crucial that a professional knows what tools he or she can rely on to boost production and efficiency. A creative staffing agency interviewing for potential candidates will be looking for an individual who has a proven track record with these types of tools and others.