Digital Marketing Manager
Location: Irvine, CA
Category: Marketing Communications
Employment Type: Contract
Job ID: 25028
Date Added: 09/14/2026
Digital Marketing Manager Perks:
- Working for one of the most trusted names in financial services for more than 100 years, a brand known by millions.
- Flexibility and work-life balance.
- Working on a caring and supportive team that values your input, shares your goals, and celebrates your success.
Digital Marketing Manager Requirements:
- 3–5+ years of email/lifecycle marketing experience in financial services, mortgage, or lending.
- Deep hands-on knowledge of Customer.io (workflows, segments, integrations) and heavy Salesforce experience.
- Working proficiency in HTML/CSS and Liquid (or similar) templating, plus strong email deliverability and list-hygiene expertise.
- Proven experience with A/B testing, conversion optimization, and coordinated email/SMS/phone campaigns.
- Familiarity with compliance frameworks for regulated consumer financial marketing; strong project management across multiple concurrent campaigns.
Digital Marketing Manager Responsibilities:
- Own the reverse mortgage email/lifecycle program end-to-end (nurture, follow-up, abandonment, milestone, re-engagement journeys) using Customer.io, including deliverability, list hygiene, and consent/opt-out management.
- Build and maintain responsive email templates (Liquid, HTML/CSS) and audience segments/suppression lists from CRM and behavioral data.
- Own the Customer.io–Salesforce integration and data sync, ensuring accurate real-time lead/contact flow, plus campaign documentation and QA processes.
- Support multi-channel lead gen campaigns (paid search, affiliate, DRTV, direct mail) — landing pages, UTM governance, conversion tracking, and website/digital asset upkeep.
- Run A/B/multivariate testing, monitor deliverability/engagement/conversion metrics, and report results and compliance (HUD/FHA, CFPB, TCPA, CAN-SPAM) to leadership.
About Profiles:
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily –www.careerprofiles.com
Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.