Digital Marketing Manager
A leader in the financial industry is hiring a Digital Marketing Manager in Irvine, CA for a contract-to-hire full-time position, onsite 3 days a week.
Digital Marketing Manager Perks:
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Working for one of the most trusted names in financial services for more than 100 years, a brand known by millions.
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Flexibility and work-life balance.
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Working on a caring and supportive team that values your input, shares your goals, and celebrates your success.
Digital Marketing Manager Requirements:
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3-5+ years of email/lifecycle marketing experience in financial services, mortgage, or lending.
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Deep hands-on knowledge of Customer.io (workflows, segments, integrations) and heavy Salesforce experience.
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Working proficiency in HTML/CSS and Liquid (or similar) templating, plus strong email deliverability and list-hygiene expertise.
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Proven experience with A/B testing, conversion optimization, and coordinated email/SMS/phone campaigns.
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Familiarity with compliance frameworks for regulated consumer financial marketing; strong project management across multiple concurrent campaigns.
Digital Marketing Manager Responsibilities:
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Own the reverse mortgage email/lifecycle program end-to-end (nurture, follow-up, abandonment, milestone, re-engagement journeys) using Customer.io, including deliverability, list hygiene, and consent/opt-out management.
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Build and maintain responsive email templates (Liquid, HTML/CSS) and audience segments/suppression lists from CRM and behavioral data.
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Own the Customer.io-Salesforce integration and data sync, ensuring accurate real-time lead/contact flow, plus campaign documentation and QA processes.
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Support multi-channel lead gen campaigns (paid search, affiliate, DRTV, direct mail), landing pages, UTM governance, conversion tracking, and website/digital asset upkeep.
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Run A/B/multivariate testing, monitor deliverability/engagement/conversion metrics, and report results and compliance (HUD/FHA, CFPB, TCPA, CAN-SPAM) to leadership.
About Profiles:
An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily – careerprofiles.com.
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