Senior Director of Brand & Integrated Marketing
Location: Alexandria , VA
Category: Marketing Communications
Employment Type: Direct Hire
Job ID: 24769
Date Added: 09/22/2025
Senior Director of Brand & Integrated Marketing Perks:
- Opportunity to shape the brand of a rapidly growing franchise organization.
- Highly collaborative culture with passionate colleagues and franchise partners.
- Salary up to $175k/yr
- Comprehensive health, dental, and vision insurance. 401(k) and additional benefits.
- 10+ years of progressive brand management and integrated marketing experience. Minimum 5 years in a senior leadership role.
- Proven success leading creative and marketing teams on integrated, award-winning campaigns.
- Strong knowledge of brand development, consumer marketing, and data-driven strategies.
- Experience in multi-unit retail, restaurant, hospitality, or franchise environments; required.
- Bachelor’s degree in Marketing, Communications, Business required; MBA preferred.
- Define and articulate brand vision, positioning, and storytelling across all touchpoints.
- Lead the development of integrated campaigns to drive awareness, acquisition, and loyalty.
- Partner with cross-functional teams (Operations, Franchise Development, Menu/Innovation, Digital) to align strategies with business objectives.
- Oversee campaign execution across digital, social, media, in-store, and community channels.
- Use consumer insights, trends, and analytics to inform marketing strategies.
About Profiles:
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, direct hire, and embedded teams. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily – careerprofiles.com.
Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.
D123C