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SEM Specialist - 20727

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A full-service marketing agency in Richmond, Virginia is seeking an SEM Specialist to join their growing office.

The SEM Specialist is responsible for implementation of pay-per-click / paid search campaigns across various client industries and budget levels, demonstrating that digital marketing has strong business impact through the best possible ROI. You'll report to the Digital Media Strategist and work in conjunction with other members of the agency's media discipline.

The ideal SEM Specialist is a natural-born consultant with a strong interest in delivering upon strategies that tie into clients' overall business objectives. They are passionately engaged with the ever-evolving digital marketing landscape and have a finger on the changes within search engines that can translate into campaign success. They're not afraid to think big and are intellectually curious about how to build upon innovative creativity.

SEM Specialist Responsibilities:

  • Keyword & ad copy creation/expansion, analytics set-up implementation, and the ability to follow instructions for all tools and engines according to an approved paid search plan.
  • Monitor campaign performance against client/account goals, including but not limited to search terms reports, negative keyword lists, website & category exclusions, URL/landing page audits, script creation and monitoring, GDN campaigns (contextual & remarketing).
  • Manage pacing and daily budgets as well as overall platform or internal budget tracking processes, to reconcile client spend against planned.
  • Implement bid strategies and optimization efforts at the campaign, ad group, & keyword levels.
  • Actively test keywords, match types, ad copy, & landing pages, as well as adopt beta features as they become available. Draft and monitor any experiments within accounts.
  • Author or contribute to bi-weekly, monthly, or quarterly reports for clients via analysis of dashboards or synthesis of campaign metrics for presentations. Analyze campaign performance into actionable insights and recommend/implement optimizations to live or future campaigns.
  • Contribute to development of paid search plans & keyword research strategies that may be part of integrated communications plans and/or website builds.

SEM Specialist Qualifications:

  • 2+ years in paid search campaign execution (full cycle of campaigns) with proven ROI; agency experience preferred.
  • Advanced proficiency in Google Ads, Bing Ads, Google Analytics, and Google Tag Manager; experience with Google's full stack of products, Google DataStudio, Google Optimize, or Amazon Ads a plus.
  • Strong experience of SEO and landing page optimization strategies.
  • Advanced skill in Microsoft Excel, PowerPoint, and Word.
  • Knowledge of and previous experience within a project management tool (Asana, Advantage, Basecamp, or similar) preferred.

About Profiles

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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