Content marketing – as Forbes Magazine puts it – is the bread and butter of the internet. The industry is booming and just like any industry with rapid growth – people are still a bit unsure of where it is headed. Are content creators poised to take over the media realm? Or, are content creators just the flash trend of the global marketing enterprise? Time will tell.
It would be unwise for any marketing agency to consider implementing strategic web plans without weighing the merits of hiring a content writer who has a proven track record, which encompasses both the creative aspect of writing copy and business aspect of showing significant return on investment (ROI) with lead generation.
Content writers with skilled editorial positioning can take a brand and transform it into the things internet memes are made of – or just encourage industry leaders to forgo the browser back button and continue to read. Forbes reports that content binging is the latest trend in consumer media consumption and it is a positive thing! When content is engaging and catches the interest of a reader, the individual continues to follow links, social media clips and other forms of content that keep a person on a website. Marketing employment figures for this job are on the rise as more businesses turn toward content writers' skills. According to the Bureau of Labor Statistics, for example, employment prospects for marketing and advertising – including content creators – are expected to increase by 13 percent through the next decade. That growth is skewed downward, though, by the fact that the employment of newspaper publishers, which make up a large chunk of the field, is predicted to decline by 22 percent through 2020, the BLS said.
The power of editorial positioning comes with the intent and successful implementation of a marketing brand strategy that either directly or indirectly positions a consumer to act, regardless of whether that action is to purchase a service or product, contact a sales consultant or continue to consume information. The not-so-simplistic world of content marketing is a nail biter because unlike previous, traditional communication options, it isn't delivered with a single-minded intention and comes in a variety of mediums.