Who’s guiding your brand to the next level? In the developing world of corporate communications and marketing, the standby team isn’t cutting it anymore.
There are more avenues for communication, more venues to pursue, more tones to consider and more rules to learn and maybe even later break. As a result, the dynamic and structure of your average marketing team is evolving and is now including a relationship marketer. This professional is charged with developing strategic marketing plans that work to drive customer acquisition and engagement.
But, you may be saying to yourself that such a task has been the responsibility of the entire marketing team this entire time, and you would be correct. However, due to the greater complexity and range of business-to-customer and business-to-business relations, new job titles are emerging that are hyper-focused, instead of looking at the big picture.
Leading the pack in innovative marketing methods, this professional’s job entails being results-oriented. Every piece of the brand puzzle must show a return on investment on an individual level and as a collaborative part of an entire strategy. Coordinating resources appropriately to accommodate the needs and perceptions of the brand is also a must-have skill for this marketing professional.
Businesses believing that their marketing or communications team is lacking the focus necessary for bringing campaigns to the next level can contact marketing recruitment agencies to see if adding a relationship marketer is the right move for the future of the organization.