Hiring Advice

Time to read: 5 mins

Summary:
- Brand Builders vs. Performance Marketers: Brand builders focus on long-term loyalty and awareness, while performance marketers drive fast, data-driven growth.
- When to Hire Which: Early-stage brands prioritize performance marketers for quick ROI; established brands lean on brand builders to build lasting equity.
- Balanced Approach Wins: Combining both brand and performance expertise leads to stronger, more sustainable CPG growth.

Time to read: 5 mins

Summary:
- EAA Overview and Legal Requirements: The European Accessibility Act (EAA), effective June 28, 2025, mandates digital accessibility for U.S. companies operating in Europe or serving European customers. Non-compliance can result in fines, legal action, and reputational damage.
- WCAG Standards as the Global Benchmark: Web Content Accessibility Guidelines (WCAG), developed by the W3C, provide universal standards for improving web accessibility. U.S. companies that serve international markets must adopt WCAG to avoid potential legal issues and meet growing accessibility expectations.
- Considerations for U.S. Companies: U.S. businesses must navigate the complexities of aligning U.S. and European accessibility standards, address the shortage of accessibility design talent, and take proactive steps like audits, compliance planning, and hiring accessibility professionals to ensure EAA compliance.

Time to Read: 5 min

Summary:
- Fintech Talent Surge: Demand is rising for specialists in embedded finance, AI, UX, and SaaS.
- Smarter Tech, Stronger Teams: Companies are turning to Profiles to staff AI, product, and other technical talent.
- Trust & Ethics: Privacy, compliance, and inclusive design are now must-haves in for any digital experiences within the finance industry.

Time to read: 5mins

Summary:
- Specialized Skills are Essential: Healthcare marketing requires professionals who deeply understand compliance, patient trust, and the complexities of regulated messaging.
- Digital Transformation Raising the Bar: The rise of telehealth, patient-facing platforms, and AI-driven tools has made UX, content strategy, and digital marketing more critical and more competitive to hire for.
- The Right Staffing Partner: Working with an agency that specializes in healthcare marketing, creative, and tech talent leads to faster, smarter hiring and stronger long-term results.

Time to Read: 6 Minutes

Summary:
- AI hiring tools promise speed and automation but lack human judgment and relationship-building.
- Staffing agencies provide curated talent pipelines, personalized candidate vetting, and negotiation support.
- Companies using hybrid approaches (AI + human expertise) tend to hire faster and retain better talent.

Time to read: 6 mins

Summary:
- Define the Role and Craft the Job Description: Clearly outline content needs, deliverables, and expectations in a well-crafted job description to attract qualified candidates who align with your brand’s vision.
- Evaluate Candidates Thoroughly: Use interviews, practical exercises, reference checks, and focus on skills like creativity, adaptability, and cultural competency to ensure a good fit with your brand voice and values.
- Consider a Staffing Agency: If the search proves difficult, partner with a staffing agency like Profiles to access specialized, vetted talent, saving time while ensuring high-quality candidates.

Profiles announces Best of Staffing Client and Talent 5 Year Diamond Award win for providing superior service to their clients and candidates for at least five (5) consecutive years.

Time to Read: 5 mins

Summary:
- The Value of Embedded Teams: Businesses are leveraging embedded teams to bring specialized expertise, enhance innovation, and drive key objectives, making it essential to select the right partner.
- Key Considerations for Choosing a Vendor: Asking the right questions ensures an embedded team aligns with your company’s goals and remains flexible while delivering measurable success.
- Critical Questions to Ask: Evaluate an embedded team’s industry experience, skills, communication style, flexibility, cost structure, and problem-solving approach to ensure a productive and results-driven partnership.

Time to read: 6 mins

Summary:
- Embedded Teams Overview: Seamlessly integrated professionals who align with your culture and workflows to deliver dedicated focus, scalability, and real-time collaboration.
- Key Advantages: Outperform traditional outsourcing with better communication, cultural fit, flexibility, and tailored solutions, driving impactful results for dynamic projects.
- Long-Term Value: Embedded teams ensure sustained success by retaining institutional knowledge, improving processes, and adapting to evolving business needs.

Time to Read: 8 minutes

Summary:
- Embedded Teams FAQ: vendor selection, cost, contracts, team sizes, and stakeholder input, and more.
- Driving Innovation: Discovery the benefits of embedded teams and how they accelerate timelines, and optimize collaboration for creative, marketing, and digital projects.
- Industry Specific Benefits: From 90% faster project delivery in Healthcare to 35% cost reduction in Finance.

Time to read: 7 minutes

Summary:
- Defining a Data Scientist Role: Start by understanding the specific needs of your organization and the industry - whether you need a generalist or a specialist - and craft a detailed job description that aligns with the needs. This clarity ensures you attract the right talent with both technical and strategic expertise.
- Sourcing Top Talent: Utilize diverse sourcing strategies, including specialized platforms, professional networks, and staffing agencies, to tap into both active and passive candidates. This broad approach helps you access a wider pool of qualified data science professionals.
- Assess Technical and Cultural Fit: Design a comprehensive interview process that balances technical assessments with behavioral interviews, ensuring candidates possess the necessary skills while aligning with your company’s culture and values. This will set the stage for long-term success and retention.

Time to Read: 6 minutes

- Define and Align Project Scope: Understand your website's purpose, audience, and features to find a designer whose expertise aligns perfectly with your goals, including accessibility standards.
- Prioritize Accessibility Skills: Look for designers with a strong grasp of WCAG guidelines and accessibility compliance, ensuring your website is inclusive and meets modern expectations.
- Evaluate Portfolios and Communication Styles: Review portfolios for brand alignment and assess soft skills like communication to avoid misunderstandings and create a collaborative environment.

Ready to elevate the success of your website and hire your next web designer? Scroll the full article to learn actionable tips around what interview questions to ask and what to look for within a web design portfolio.