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Senior Copywriter - 20770

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Profiles is seeking a Senior Copywriter join the Internal Creative team of a Fortune 200 Financial Services Corporation for a contract position in Wilmington, DE.

The Senior Copywriter will take the lead in writing all communication and marketing materials within specific lines of business.

Senior Copywriter Responsibilities:

  • Decipher differences in lower-to-mid marketing language, when to implement it and edit work accordingly to meet demands.
  • Demonstrate expert knowledge of advertising and marketing trends and translates business intent into creative strategies and executions that market products effectively.
  • Write, concise, informative and engaging copy and persuasively communicates creative ideas and rationale.
  • Monitor projects to ensure creative intent is not diluted.
  • Follow and lead (when needed) internal processes for naming, organizing and being responsible for their work.
  • Facilitate brainstorm sessions; recognizes ideas that should go forward.

Senior Copywriter Requirements:

  • 4-year degree in communications, creative writing, journalism or similar discipline.
  • 6+ years of writing experience.
  • SEO and SEM experience and knowledge of best practices.
  • Direct Mail, Email, Landing Pages, Web Experience required within any industry. Financial Services experience is a plus.
  • Portfolio demonstrates a variety of experience with national advertising or marketing campaigns: annual reports, broadcast, print and web.
  • Editing skills a must as may have an opportunity to review team or agency work to make sure it hits our brand standards.
  • Demonstrates an understanding of the intended audience; interprets market research and test results and can use findings to focus targeted marketing messages.
  • Proven ability to coach and challenge design team to improve the effectiveness of creative.
  • Working knowledge of Google Applications: Gmail, Google Docs, Google Slides
  • Adobe InDesign and Acrobat, preferred.

About Profiles

An award-winning Marketing and Creative Technology staffing agency, Profiles places the highest caliber candidates in Fortune 500 companies and successful organizations across the country. Our experienced recruiters focus on candidates drawn from the top 20% of job seekers nationwide. Profiles professionals are available for contract, contract-to-hire, and direct hire positions. Headquartered in Baltimore, MD, Profiles has regional offices in Philadelphia, Richmond and Washington D.C.

Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.

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