Digital Insights Analyst
Location: New York, NY
Category: Creative & Digital
Employment Type: Direct Hire
Job ID: 24687
Date Added: 06/16/2025
Note: this is NOT a Data Engineer role.
Digital Insights Analyst Perks:
- Work for a well-known media conglomerate
- Salary: $80k – $90k
Digital Insights Analyst Requirements:
- Degrees in: Business Analytics, Statistics, Mathematics, Economics, Business, Computer science
- 2-3 years of experience in digital performance analytics, with expertise developed in a fast-paced environment.
- Proficient knowledge of database applications such as amazon Redshift and programming languages (SQL, Python) and experience joining across large data sets.
- Experience 1st & 3rd party data such as Adobe analytics, Google Analytics, AppsFlyer, Optimizely, etc.
- Advanced knowledge of MS Excel functions, formulas, VLOOKUP function and pivot tables is required.
- Understanding of AB / Multivariate (MVT) Testing approach from hypothesis generation through dada gathering and conclusions.
Digital Insights Analyst Responsibilities:
- Maintain and develop reporting to inform the team of engagement patterns, platform usage, content production, and user behavior.
- Provide custom studies into the impact News & Business content has on consumption to help inform decisions for the future feature development.
- Support with daily monitoring of digital performance, pulling out key trends and anomalies that allow the team to hone in on untapped opportunities or mitigate risk as they build out plans.
- Create funnel analyses to evaluate various tactics and marketing efforts.
- Mine large datasets and surface actionable insights, trends and audience learnings.
- Lead customer cohort initiative to segment users to generate a deeper understanding of audience behavior and marketing tactics and build personas.
About Profiles:
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
New job opportunities are listed daily – careerprofiles.com
Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.
P123D