Media Planner

A leading pioneer in the autonomous transportation industry is currently seeking a Media Planner for a 6-month contract opportunity local to Foster City, CA. Candidates local to the Foster City area will be considered as this role is 100% on-site, 5 days per week.

• Cutting-Edge Technology: Individuals have the opportunity to work with state-of-the-art systems, contributing to the development of next-generation automotive solutions.
• Innovative Culture: The company fosters an environment that encourages creativity, innovation, and out-of-the-box thinking. Individuals are empowered to explore new ideas and approaches, driving continuous improvement and pushing the boundaries of what's possible in the automotive field.
• Dynamic Environment: As an on-site employee, individuals have the opportunity for increased collaboration and networking. Thus, creating more effective teamwork, brainstorming sessions, and problem-solving discussions – leading to enhanced productivity and innovation.

• Bachelor's Degree in Marketing, Business, or another related field.
• 4+ years of experience in media planning with a creative/digital agency.
• Expert in advanced targeting tactics across various digital channels such as search, social media, programmatic display, and mobile. 
• Extensive experience in B2C product launches as well as traditional reach channels like OOH, Audio, and Print is preferred, but not required.
• Proficiency in marketing automation and CRM tools such as but not limited to; HubSpot, Salesforce, etc.

• Create, implement, and execute media strategies – ensuring alignment with team and company objectives.
• Collaborate with internal stakeholders and agency partnerships to define the most effective media mix within budget constraints.
• Coordinate creative development and trafficking with internal/external stakeholders and present to senior leadership.
• Monitor campaign performance and optimize strategies to maximize results.
• Manage internal approvals and vendor relationships
• Maintain accurate records of contracts, schedules, and budgets.