This is not to say that marketers aren’t extremely intelligent beings capable of wielding the latest and greatest IT tools for the businesses’ advertising benefits. However, it can be challenging for these professionals to keep pace with all the rapid advancements that the tech field is making. With 76 percent of marketers admitting that their field has changed more in the past couple of years than it had in the 50 years prior, it is easy to see that these sudden leaps have thrown a number of departments off their game.
Marketers try to play catch-up with courses
Representatives may feel as if they were scrambling to study the most recent developments in digital marketing and forget about getting sufficient experience in carrying out campaigns that are centered on these strategies. In fact, 20 percent of marketing team members have made moves to expand their digital marketing knowledge. By attending online classes or participating in in-person training, they hope to gain in-depth insight into how they can improve their advertising initiatives.
What are the most important strategies for them to learn? Well, professionals aim to pick up some expertise in areas such as content, social media and mobile marketing. Additionally, they want to get into the real nitty-gritty components of the digital world like web analytics, which can provide them with feedback regarding the effectiveness of their online efforts.
Demand for digital marketing talent surpass supply
As these techniques become increasingly mainstream, a rising number of firms throughout the world will be trying to pin down employees who have substantial know-how in these digital marketing subcategories to ensure that their brands are able to stay ahead of the curve. At the moment, only 8 percent of 750 Fortune 500 companies’ executives feel confident in their staffs’ abilities to effectively implement strategies in all the areas of digital marketing. For this reason, more businesses are frantically searching for prospective representatives with skills in these fields. Because the number of viable candidates is still relatively low in this respect, causing this so-called “talent gap,” applicants who do have experience and are talented in these areas should use these credentials to highlight their skills and boost their odds of landing a job at a creative job agency.