5 Reasons to Invest in Employee Training and Development

When you invest in your employees, they will invest in your company.

Benefits of Employee Training and Development

According to a study performed by the Center for Creative Leadership, 70 percent of executive development comes from challenging experiences on the job, 20 percent comes from mentors or professional relationships and the last 10 percent comes from training courses. Although it’s a small piece of the pie, coursework can contribute greatly to the success of the trainee as long as employers follow best practices for designing and implementing comprehensive training sessions that are relevant and insightful.

With that in mind, here are five ways your company can benefit from investing in employee training and development:

1. Strong and Steady Morale

Without strong employee engagement, your business risks fostering bored and negative attitudes, leading to sloppy work habits and poor performance. Interesting employee training and development sessions break staff out of their usual routines while also providing them with new knowledge and skills to feel motivated when they get back to work.

2. Newly Implemented Technology and Strategies

Training programs are the easiest way to roll out new platforms or processes, but be sure to present these changes in a clear, succinct manner. When everyone in the company is on the same page regarding procedure, expectations, and accountability, employees will be more likely to adopt the new systems with fewer hiccups.

3. Identify and Celebrate Top Performers

Employee development programs also help businesses continually improve their performance. Training can highlight employee strengths and weakness, bringing attention to those who have the strongest desire and ability to grow within the company. You won’t have to look elsewhere for qualified employees to join leadership. Instead, choose from the top performing members of your current team. As these employees are already familiar with the company structure, operations and goals, they will be able to transition into managerial or executive roles with ease.

4. Increased Top Talent Attraction and Retention

Good company culture offers a working environment where employees can grow personally and professionally and creates a space where people are proud to be. When businesses offer valuable resources and room for growth, employees will respond with a growing sense of loyalty. That means lower turnover rates as well as strong recommendations and testimonials that can inspire potential new talent to join the team. According to Glassdoor, 83 percent of job seekers search for company ratings and reviews before applying.

5. Forward-Thinking Plans

Employee development is an ongoing process that requires efficient planning, and it can play a pivotal role in shaping the future of your company. Along with promotions and new leadership, these employee training and development programs will encourage your company to focus on industry trends that may inspire change in your company offerings, customer service or branding. These changes will then require updated training frameworks to keep employees on board with this company evolution.

Profiles Creative and Digital Talent Recruitment

Hiring top talent makes your employee training and development efforts significantly easier. Not only do these employees already have thorough knowledge and expertise in the industry, they’re also likely to be open to the engagement efforts your company provides. The creative marketing recruiters at Profiles can match you with qualified professionals who are passionate about personal as well as companywide growth and success.


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