It's not uncommon to hear about the death of newspapers. After all, how many people physically pick up a newspaper before they start their day? We've figuring not many. However, despite the lack of newsprint in their hands, consumers today are reading and viewing more news than ever.
According to a recent report by Scarborough Research and The Newspaper Association of American, 164 million or 69 percent of U.S. adults read newspaper media content in print or online in a typical week. In addition, 59 percent of millennials, the generation largely considered uninterested in traditional news coverage, consumes newspaper content in a multitude of platforms during the average week.
While traditional newspaper readership (print edition) dipped 2 percent in 2012 from 2011 – the mobile audience grew 58 percent in the average month in 2012 in a year-over-year comparison. The percentage of newspaper readers that only access content via mobile devices grew to 83 percent in 2012. Content strategists are now working with editorial teams to create the copy and news that will gain the greatest attention from consumers.
For content marketers and traditional journalists, the age of mobile is here. Creative industries are seeing maximum attention being paid to digital versions of content. Those professionals who are looking to transfer from the journalism world to the content creation industry, which is not a far leap, can contact creative recruitment agencies about potential opportunities. Consumers are not decreasing their readership of talented stories full of entertainment and information. Instead, readership is changing to a more digital front. Articles and the websites that are hosting them need to be web accessible. A high-end application that has been designed to boost the user's experience will allow content to be shared and read by more and more people.