Over the course of the past year, creative companies have rapidly started resorting to unique methods so that they can find the right candidates to fill any innovative employment vacancies that they may have had. If your business has been one of the many organizations that has opted to go social with your HR practices, then you can expect this trend to gain momentum and even become mainstream during 2014.
You've jumped on the wave of change
It's time for some brutal honesty: it may have been hard for you and your company to use social media and other online tools to help you on your candidate quest in the past couple of years. These solutions were first reserved for only the younger, hip generation, which is only now starting to enter the workforce. Because of this, your HR executives and upper-level staff members, who are likely all baby boomers, may not have been the most adept at employing these tools for employment purposes.
That has all changed – and rapidly, at that. You and all of your representatives have adapted to the changing tides of technology, showing Millennials and the rest of the individuals in job applicant pools that you are on the cutting edge of everything cool. Now that you've successfully switched a bulk of your HR functions to various Internet platforms, you will want to refine your social skills as one of your main goals for the new year.
Forbes laid this continuing phenomenon out all on the table. The source explained that you could come to find that by properly employing social networking strategies, you will be able to pin down prospects with a most impressive modern resume and win them over. Because of this, you want to make 2014 the year to develop a solid and appealing online presence. In fact, 47 percent of Millennials reported that they seriously take a possible employer's social media reputation into account before they respond to an offer, according to a survey conducted by a leading creative job agency.
So how can you make your social media profiles and job postings look especially spiffy? Think about reaching your employment prospects on the mobile level, for starters. As more and more job seekers use their tablets and smartphones to research job opportunities, you should cater to these habits by making sure that everything from your business' website to its numerous network profiles is compatible and visually attractive on consumer mobile devices.
Optimize your mobility for maximum impact
You have to add a couple of tasks to your to-do list this year. First of all, you need to ensure that the content featured on your company's career page is up to snuff in terms of mobile SEO. Even though you are used to thinking big when it comes to brainstorming improvements to make to your business, this is one time that you will want to scale your layouts back, guaranteeing that they fit on smaller screens and actually function properly.
If you have data-heavy features incorporated into your mobile page, they could significantly slow down prospective applicants' ability to navigate your site. This could count against you, as there are fewer things that Millennials like less than waiting for what seems forever until mobile pages finally load. On top of this, you need to make sure that all your links should be working and relevant so that you have receive no other strikes against your HR department in the eyes of users.
After optimizing all of your mobile pages and social media profiles, you could connect with younger job seekers that boast the most promise. If you manage to refine your online HR tactics, you could make a significant yet efficient impact on overhauling your recruitment practices.