Head of Marketing

A leader in the DTC eCommerce industry is hiring a Head of Marketing in Covington, KY for a full-time position, onsite.

Head of Marketing Perks:

• Lead an entire marketing, eCommerce, and creative organization with five direct reports.
• Own the marketing budget across multiple brands with funding available for profitable ad spend.
• Report directly to executive leadership and play a key role in company strategy.
• Join a founder led, purpose driven company with over 25 years of industry experience.
• Competitive benefits package including health care, 401K match, and wellness reimbursements.

Head of Marketing Requirements:

• 15+ years of experience in DTC eCommerce with a strong performance marketing background.
• Proven experience scaling brands through significant growth phases.
• Fluency in tools such as Meta Ads Manager, Google Ads, Klaviyo, and Shopify.
• Experience building and leveraging AI driven workflows within marketing operations.
• Strong leadership skills with a track record of coaching and developing team members.

Head of Marketing Responsibilities:

• Lead, manage, and hold accountable the marketing, eCommerce, and creative teams.
• Develop and execute brand level growth strategy across multiple brands.
• Own budget forecasting and deliver spend and revenue projections to leadership.
• Manage accountability for external agency and vendor partnerships.
• Serve as marketing's voice on the leadership team and own key performance measurables.

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